AWSI Musings: Apple Touch Bar & Compelling Storytelling…

We introduced the “SNapkin” concept in this post. Here’s another to peruse and ponder.  Enjoy!—The Gang


We liked this commercial before we heard the audio. The tune is catchy and elevates it further in our mind.


Now check out the song…

The lyrics are simple and very “earwormingly” effective:

Run, run, run, run, run
Run, run, run, run, run
Run, run, run, run, run
Run, run, run, run, run, whoa, papa, run
Run, run, run, run, run
Run, run, run, run, run
Run, run, run, run, run
Run, run, run, run, run, whoa, papa, run

Whoa, papa, run
Whoa, papa, run
Whoa, papa, run
Whoa, papa, run
Whoa, papa, run
Whoa, papa, run
Whoa, papa, run
Whoa, papa, run


Curious About the Touch Bar? Read on…

The Touch Bar’s petition for inclusion in such an illustrious list is “introducing a tool for all ideas to come.” That’s no small ambition, though Apple made an earnest pitch for its vision of how touch and notebooks should co-exist at the new laptop’s introduction. Rather than forcing you to lift your hands off the keyboard and stretch up to tap the display, so the Cupertino firm’s argument goes, it makes much more sense to leave your hands in something near to their regular position and simply have you reach out to tap the touchscreen strip that replaces – though can also replicate – the function keys.

The above was written by SlashGear’s Chris Davies.


Check out an unboxing here:


AWSI: This ad made us want to give the Touch Bar a try, which is a great thing for the communicators at Apple who green-lit it. Word to other marketers, please make a note. If you are buying time during sporting events you really have to tell the story visually and simply. Then test in a noisy, crowded room.

Something to ponder. Thanks for reading!

#SCMF #PlayWithUrFood

—Dossie & The Gang


And the Enchanted Jukebox Sez:

Which was part of this break-through Apple campaign:

Try it with AND without sound.

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