AWSI: Battling for the Hearts and Minds of America…

On Wednesday, in the pre-July 4th holiday edition of The Wall Street Journal, Motorola (a Google Company) had a full-page ad on the back of the first section touting the forthcoming Moto X smartphone with an emphasis on “Designed by you. Assembled in the USA.” In that same “A” section,… more »

AWSI: Great Idea — Stories for Every Journey…

We are getting caught up on our email newsletters and found this truly wonderful idea. Quantas, an Aussie airline, has developed a series of novels for their passengers called “Stories For Every Journey.” Each book varies in length and is meant to last only as long as the duration of… more »

Spidey Life? Taking Your Passion and Making it Happen…

The thought crossed my mind when I read a story about Jonathan Kaplan. He’s the guy who brought the Flip Video camera to the world via his company Pure Digital and then sold the successful business to Cisco. Kaplan turned around and started up a chain of grill cheese eateries… more »

Another Birthday? Lose the Fence…

Do you feel older?  That’s what I was asked as another birthday came and went.  Really? My mind immediately went to the 1937 classic movie by Frank Capra, “Lost Horizon.” Age is a limit we impose upon ourselves. You know, each time you Westerners celebrate your birthday, you build another… more »

Life Imitating Art: Apple’s Campaign Sounds Mad Men-Like…

By now you’ve probably seen and heard the new Apple ad campaign.  Titled “Our Signature,” the pacing and voice felt to me to be very similar to Don Draper’s Carousel pitch from an episode of Mad Men. Adweek wrote about the campaign and included the copy: “This is what matters…. more »