AMC’s Mad Men series is part way through its last season. For a while now, it has fallen off the list of “must see” TV. In fact, this season, we have resorted to reading the recaps from AdAge and Barbara Lippert’s Mad Blog before deciding whether to invest time actually… more »
Pinteresting Way to Reach Target Customers…
April 13, 2014 by Leave a Comment
While flipping through the various circulars (ads) that come with the Sunday paper, we came upon an attention getter from Target. They showed sale items in the context of what you could bake. The theme, of course, was the upcoming Easter holiday. Right smack in the middle of the page, the words “dessert pinspiration” appeared along with the Pinterest logo.
AWSI: Mark the Inventor King is Amazing…
March 5, 2014 by Leave a Comment
The NY Times story about a 23-year old inventor who created a granola texture analyzer machine for General Mills only scraps the surface of what makes Mark “the Inventor” King so amazing.
AWSI: Inspired by a Railroad?
February 13, 2014 by Leave a Comment
Tommie brought this to our attention. The USA Olympic hockey team (men and women) has a logo on its uniform that looked really, really familiar. So he did some digging. According to the Union Pacific website, its shield is “one of the nation’s most respected and recognized corporate logos; a… more »
Legos are Ready for Their Close-Up…
February 3, 2014 by 1 Comment
Heading into the weekend, we were drawn to a story about “The Lego Movie” that appeared in The Wall Street Journal. When we saw the television ad for it, we laughed because we figured it was just a 90-commercial for Legos appearing in a slow month (February). However, the article… more »
