AWSI Musings: Nostalgia and the No Pitch Intentional Walk…

Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…

AWSI Musings: Red Phone Booth Redux — the Clever Repurposing of a Classic…

We want one! The clever redux of classic K6 British phone boxes demonstrates a high level of creativity…

AWSI Musings: Fearless Girl Symbol of Empowerment Stays…

11-month extension granted to fearless girl staring down the charging bull. With public art like this, you never know what’s going to happen…

AWSI Musings: Fanatic Followers Flock to Freezer Aisle for Flavorful Halo Top…

Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…

AWSI Musings: Lucky – Not Lucky…

Confusion as Lucky Peach subscription mailer –3 years Save 58% — raises hopes, but shutdown imminent per Eater and others…

Introducing Toll House Tales, a Scripel

[Update] Now available in the Reading Room section, Toll House Tales: All Fired Up, a serialized scripel (part script, part novel). This is the story about three young women (ranging in age from mid-twenties to mid-thirties) who end up spending an Autumn weekend together at an Oregon beach house. For… more »

Toll House Tales: All Fired Up – 128

The paper from Doogie’s pocket reveals a startling truth… its not the end, but the beginning.

Toll House Tales: All Fired Up – 127

A flashback and a realization…