At the Hockey Rink, Lefties Rule, Especially in Canada…

The Olympic hockey matches have been especially riveting for me ever since I read an article in The New York Times by Jeff Klein (It’s Not Political, but More Canadians Are Lefties).  He pointed out that according to sales figures from hockey stick manufacturers, a majority of Canadian hockey players shoot left-handed, and a [...]

Soup: Neuromarketing & Why We buy

When I first read this story, “The Emotional Quotient of Soup Shopping
Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper.   Mucking around with labels and the merchandising of soup cans may garner additional sales, but to be [...]

Introducing Toll House Tales, a Scripel

Now available in the Jedemi Presents section, Toll House Tales: All Fired Up, a serialized scripel (part script, part novel).
This is the story about three young women (ranging in age from mid-twenties to mid-thirties) who end up spending an Autumn weekend together at an Oregon beach house. For two of the women, this is a [...]

Off the Wall Jeans - Sony’s Up-cycling Project

The Creativity Online website just posted a story about Sony’s Recycle Project Jeans.

In brief, what Sony did was take outdoor banners that had been used for ad campaigns and turned them into jeans which they then sold by displaying them on the side of the Sony building in Tokyo. Got that?
This video tells the [...]

Google invades the Street

I read about this in BrandFreak. Talk about product placement… Check out this bit of embedded branding!

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Changing the Definition of Fast Food - The Chipotle Story

According to a study conducted by Technomic (”Status and Future of Fast Foods: Consumer Trend Report” ), the perception of fast food is no longer confined to quick-service, drive-thru restaurants and convenience stores.
The food industry research and consulting firm noted that a dual concept has emerged, consisting of traditional fast food, and of “food fast,” [...]

Ready for your Click Moment? Check out this LEGO App…

The LEGO Group recently unveiled an app in the iTunes Store called LEGO Photo that is designed to take any photo you have stored on your iPhone or iPod Touch and give it a brick makeover.
The app has a supplemental website called LEGOClick.com which wants to be a sort of third place/community  for artists, inventors [...]

Origins of Jedemi - One in a Series

The other day it crossed my  mind that I should provide some background on how my Jedemi project came about.  It’s been years in the making.  In fact, I tied the beginning to the purchase of my first Jeep in June 1993.  But really, the seeds were planted long before that.
So here are a few [...]

Large Washer is Good - New LG Ad Campaign

The email blast had this headline, “LG Looms Large” followed by a tease about a giant bra. I’ll admit that had me scratching my head. In my mind, LG was a manufacturer of some snazzy phones — like the superphone unveiled last week at CES called the non-memorable (and not creative) GW990.

PC Magazine’s [...]

Taking in Tyler’s Place

On a non-sunny Sunday, we decided to wander into Mill Valley and check out the retail outlet that Food Network chef Tyler Florence had opened there. Felt a lot like William Sonoma meets Home Chef. The location is actually where the first ever Banana Republic stood.

The Importance of Play…

I just came across an Op-Ed piece (The New York Times Sunday Opinion) by Alison Gopnik that I had saved from August titled, “Your Baby Is Smarter Than You Think.” As I reread it, I smiled. There are some really good points and those points reminded me of something we often lose as we [...]

The Nationwide Big Chill - There’s a Reason for it…

Baby it’s cold outside. Even in the SF Bay Area where a persistent fog (er haze) has blocked the sun from showing its face for weeks in many regions (i.e. East Bay).

In an article in The New York Times by Kenneth Chang offers an explanation for what’s going on…

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