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May the Fourth Centric… #SCMF

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Google Cheese Doodle, Empathy & The Power… #SCMF

AWSI Musings: Jug vs. Cup Tours – Events Promoting Events…

Looks like the promotional machine at NBC using a familiar playbook for creating engaging events that make for good social (Instagram, Facebook, Twitter)…

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Pair of Docs & a Shorty Symphony… #SCMF

AWSI Musings: Brilliant Tie-in for Giraffe Birth…

Sometimes sponsorships just work — like this one for the birth of the giraffe. Nicely played Toys R Us…

AWSI Musings: Jackie Robinson Stealing Home Statue a Moving Tribute…

Oakland sculptor captures #42 in motion — stealing home — in moving tribute unveiled outside of Dodger Stadium…

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Thank you, Chocolate Bunny & More… #SCMF

AWSI Musings: Ts & Cs You’ll Enjoy Reading…

Artist takes on Apple’s Ts & Cs and develops a fresh look that’s very creative and readable…