AWSI Musings: Pleading the Eleventh…

Not taking oneself too seriously (AKA the Eleventh Commandment) is brilliant. A great reminder for us all…

AWSI Musings: Jug vs. Cup Tours – Events Promoting Events…

Looks like the promotional machine at NBC using a familiar playbook for creating engaging events that make for good social (Instagram, Facebook, Twitter)…

AWSI Musings: Brilliant Tie-in for Giraffe Birth…

Sometimes sponsorships just work — like this one for the birth of the giraffe. Nicely played Toys R Us…

AWSI Musings: Ts & Cs You’ll Enjoy Reading…

Artist takes on Apple’s Ts & Cs and develops a fresh look that’s very creative and readable…

What We’re Watching – Spring 2017 Edition…

A grab bag of intense dramas and a new-to-us musical comedy has our eyes this spring. West Covina California is now on our map…