AWSI: Cultivating Golfer Confidence is Doable – Part 3

Besides getting your swing down and having a decent sense of what to do on the course, another way to feel more comfortable is to blow up another paradigm and dress different with an emphasis on comfort and functionality…

AWSI: Sneakers are Trending…

Cool for the summer… Honda steps up Civic X launch with driving shoe that pays tribute to the three core design aspects of the new 2016 Honda Civic…

SCMF Musings: Product Placement and Nike Waffle Sneakers

DesignTAXI sent an email newsletter the other day that had “Is Nike’s ‘breakfast’ sneaker a hoax?” as a part of the Subject line. Of course, we stopped to peruse…

AWSI: Cultivating Golfer Confidence is Doable – Part 2

Last week we did an AWSI post in response to the WSJ piece: Americans Want to Play Golf—Until They Try It. In this post, the emphasis is on ways to practice to gain competence (and confidence)…

AWSI: Cultivating Golfer Confidence is Doable – Part 1

Earlier this month there was an article in The Wall Street Journal bemoaning the fact that though plenty of people are taking up the game of golf for the first time, very few of them are sticking with it. So what else is new? Annie has some thoughts in the first of a series of posts…