AWSI Musings: Jug vs. Cup Tours – Events Promoting Events…

Looks like the promotional machine at NBC using a familiar playbook for creating engaging events that make for good social (Instagram, Facebook, Twitter)…

AWSI Musings: Jackie Robinson Stealing Home Statue a Moving Tribute…

Oakland sculptor captures #42 in motion — stealing home — in moving tribute unveiled outside of Dodger Stadium…

AWSI Musings: Nostalgia and the No Pitch Intentional Walk…

Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…

AWSI Musings: Out of the Box exhibit an Eye Opener…

Come for the Sneakerhead exhibit. Stay for so much more. Surprises found all over the Oakland Museum of California…

Help Desk Utility Player Available…

Great “go-to” person who’d be an asset to your team — The ultimate utility player. For all your business needs (from IT / Help Desk support to strategic marketing and communications). She has the know-how, energy, enthusiasm and thrives on challenges.

AWSI Musings: DirectingTV @ Peyton’s Place…

We interrupt this Sunday Ticket for … Directing TV is just another way to mess with Peyton. The “How Ollie Strikes Back!” adventure continues.

SCMF Musings: Big Brands Make us Go Hmmm…

Big brands P&G (toothpaste) and Wrigley (gum) made us go “Hmmm” this time around…

SCMF Musings: Things that Make Us Go Hmmm — Sporting Edition…

In this Sporting edition of Hmmm, we look at Taco Bell, Nike and MetLife as brands making moves…