AWSI Musings: Reality Bites at B-Dub…

It’s frustrating when reality doesn’t match expectations. The B-Dub experience was disappointing to say the least…

AWSI Musings: Doing Key to Learning..

Updated with Proof Point; Nike said “Just Do It!” We concur. The best way to learn and improve is to get out there…

AWSI Musings: It’s Pinsperational Not Social…

It’s frustrating when reality doesn’t match expectations. The B-Dub experience was disappointing to say the least…

AWSI Musings: Lyrical Headline Amuses…

Clever headlines amuse AND draw attention. The resulting earworm may be less welcome …

AWSI Musings: Chew on this — A Spoonman’s Story…

Save me, I’m together with your plan… The inspirational story of a Spoonman…

AWSI Musings: Poutine Promo Prompts Posts…

A food-themed promo the Washington Capitals hockey team did when the Toronto Maple Leafs came to town gets fried on Twitter …

AWSI Musings: Apple Touch Bar & Compelling Storytelling…

Effective ads, especially during sporting events, tell the story with AND without sound…

AWSI Musings: Stuffles Taste Great and are Fun to Make…

Stuffles feel so right when the weather gets colder. Try using food prep as a time to fire up your creative juices, then enjoy the results…