AWSI Musings: Fearless Girl Symbol of Empowerment Stays…

11-month extension granted to fearless girl staring down the charging bull. With public art like this, you never know what’s going to happen…

AWSI Musings: Fanatic Followers Flock to Freezer Aisle for Flavorful Halo Top…

Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…

AWSI Musings: Lucky – Not Lucky…

Confusion as Lucky Peach subscription mailer –3 years Save 58% — raises hopes, but shutdown imminent per Eater and others…

AWSI Musings: Swatch Embraces Inner Child…

Swatch re-commits to embracing the fantasy and imagination of the inner child as a brand breakout…

AWSI Musings: Starbucks Springs New Cups…

Not one-and-done. Starbucks springs new limited-edition Pantone pastel-colored cups. Whimsical or Twitter-egg are options. Have you seen them?

AWSI Musings: Yes Words Spill Out in Roundabout Way…

Digging the story behind the story — Yes lyrics to Roundabout inspired by road trip in Scotland. There’s more to the story too!

Introducing Jedemi “SNapkins”…

The Gang has taken over with a new form-factor to facilitate curation for the cultivation of the curious mind— the SNapkin.

AWSI Musings: McDs Shakes Things Up with Shamrock Shake-Friendly STRAW…

Who knew you needed a STRAW to fully enjoy the new limited edition Shamrock Shakes at McDonald’s? See what the team of engineers invented…