Looks like the promotional machine at NBC using a familiar playbook for creating engaging events that make for good social (Instagram, Facebook, Twitter)…
AWSI Musings: Brilliant Tie-in for Giraffe Birth…
April 19, 2017 by Leave a Comment
Sometimes sponsorships just work — like this one for the birth of the giraffe. Nicely played Toys R Us…
AWSI Musings: Jackie Robinson Stealing Home Statue a Moving Tribute…
April 16, 2017 by Leave a Comment
Oakland sculptor captures #42 in motion — stealing home — in moving tribute unveiled outside of Dodger Stadium…
AWSI Musings: Ts & Cs You’ll Enjoy Reading…
April 13, 2017 by Leave a Comment
Artist takes on Apple’s Ts & Cs and develops a fresh look that’s very creative and readable…
AWSI Musings: Kill the Lights Sez GE…
April 6, 2017 by Leave a Comment
Lights are legacy. Sign of the past. No promise for the future as General Edison, AKA GE, shifts focus…
AWSI Musings: Nostalgia and the No Pitch Intentional Walk…
April 5, 2017 by Leave a Comment
Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…
AWSI Musings: Red Phone Booth Redux — the Clever Repurposing of a Classic…
March 29, 2017 by Leave a Comment
We want one! The clever redux of classic K6 British phone boxes demonstrates a high level of creativity…
AWSI Musings: Fearless Girl Symbol of Empowerment Stays…
March 28, 2017 by Leave a Comment
11-month extension granted to fearless girl staring down the charging bull. With public art like this, you never know what’s going to happen…
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