AWSI Musings: Pleading the Eleventh…

Not taking oneself too seriously (AKA the Eleventh Commandment) is brilliant. A great reminder for us all…

AWSI Musings: Jug vs. Cup Tours – Events Promoting Events…

Looks like the promotional machine at NBC using a familiar playbook for creating engaging events that make for good social (Instagram, Facebook, Twitter)…

AWSI Musings: Brilliant Tie-in for Giraffe Birth…

Sometimes sponsorships just work — like this one for the birth of the giraffe. Nicely played Toys R Us…

AWSI Musings: Jackie Robinson Stealing Home Statue a Moving Tribute…

Oakland sculptor captures #42 in motion — stealing home — in moving tribute unveiled outside of Dodger Stadium…

AWSI Musings: Ts & Cs You’ll Enjoy Reading…

Artist takes on Apple’s Ts & Cs and develops a fresh look that’s very creative and readable…

AWSI Musings: Kill the Lights Sez GE…

Lights are legacy. Sign of the past. No promise for the future as General Edison, AKA GE, shifts focus…

AWSI Musings: Nostalgia and the No Pitch Intentional Walk…

Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…

AWSI Musings: Red Phone Booth Redux — the Clever Repurposing of a Classic…

We want one! The clever redux of classic K6 British phone boxes demonstrates a high level of creativity…