AWSI Musings: Red Phone Booth Redux — the Clever Repurposing of a Classic…

We want one! The clever redux of classic K6 British phone boxes demonstrates a high level of creativity…

AWSI Musings: Fearless Girl Symbol of Empowerment Stays…

11-month extension granted to fearless girl staring down the charging bull. With public art like this, you never know what’s going to happen…

AWSI Musings: Fanatic Followers Flock to Freezer Aisle for Flavorful Halo Top…

Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…

AWSI Musings: Lucky – Not Lucky…

Confusion as Lucky Peach subscription mailer –3 years Save 58% — raises hopes, but shutdown imminent per Eater and others…

AWSI Musings: Swatch Embraces Inner Child…

Swatch re-commits to embracing the fantasy and imagination of the inner child as a brand breakout…

AWSI Musings: Letting the Irish Storytelling Tradition Lead This St. Patty’s Day…

A Friday St. Patrick’s Day seems to mean party all week. We are here to add some variety to the normal fare to honor the Irish storytelling heritage.

Oops! Our Bad. DragonBustR Delay of Game…

It just dawned on us that we were so busy tailing Annie — including to Pebble Beach and back — that we forgot to hit SEND on the DragonBustR newsletter.
And this one is especially important as we ramp up the “Hire Our Annie” campaign…

Map My Annie…

Still trying to track down the “on-the-move” Annie who has now expanded her range to Pacifica, California. Follow along here.