What We’re Watching – Spring 2017 Edition…

A grab bag of intense dramas and a new-to-us musical comedy has our eyes this spring. West Covina California is now on our map…

AWSI Musings: Annie Gets Lumberghed…

Said it out loud? Annie gets Lumberghed and thought it was a joke. The red face, spitting angry man was not amused.

AWSI Musings: Starbucks Springs New Cups…

Not one-and-done. Starbucks springs new limited-edition Pantone pastel-colored cups. Whimsical or Twitter-egg are options. Have you seen them?

AWSI Musings: McDs Shakes Things Up with Shamrock Shake-Friendly STRAW…

Who knew you needed a STRAW to fully enjoy the new limited edition Shamrock Shakes at McDonald’s? See what the team of engineers invented…

AWSI Musings: Snickers SI Swimsuit Issue Takeover is Quite Clever…

Snicker’s “You’re Not You When You’re Hungry” campaign found an awesome vehicle to garner attention — the back cover and the inside back cover of SI’s swimsuit issue…

AWSI Musings: Psyched ‘Bout Super Snackadium …

Check out the Snackadium — an Super Bowl tradition which inspires…

AWSI Musings: We Dig What Simms Sez…

Super Simms inspires with tale of his upbringing and his papers…

AWSI Musings: IKEA’s Open Source Sofa Provides Cheap Thrills…

IKEA is actively encouraging “mods” — DIY customizations to fit a space, or change functions entirely over time…