On Wednesday, in the pre-July 4th holiday edition of The Wall Street Journal, Motorola (a Google Company) had a full-page ad on the back of the first section touting the forthcoming Moto X smartphone with an emphasis on “Designed by you. Assembled in the USA.” In that same “A” section,… more »
AWSI: Brits Ambush the 4th…
July 3, 2013 by 2 Comments
It’s been an interesting year for beer promotions. Dos Equis (The most interesting man in the world beer) a brand of Heineken USA, White Plains, N.Y., began the year with a Game Changer initiative that ran through March (and the St. Patrick’s Day celebration). Then Guinness took on Cinco de… more »
AWSI: Great Idea — Stories for Every Journey…
July 1, 2013 by Leave a Comment
We are getting caught up on our email newsletters and found this truly wonderful idea. Quantas, an Aussie airline, has developed a series of novels for their passengers called “Stories For Every Journey.” Each book varies in length and is meant to last only as long as the duration of… more »
Spidey Life? Taking Your Passion and Making it Happen…
June 30, 2013 by Leave a Comment
The thought crossed my mind when I read a story about Jonathan Kaplan. He’s the guy who brought the Flip Video camera to the world via his company Pure Digital and then sold the successful business to Cisco. Kaplan turned around and started up a chain of grill cheese eateries… more »
Washing Machine Challenge Goes Viral: McIlroy vs. Jeff the Robot…
June 28, 2013 by Leave a Comment
Tommie caught a glimpse of this 4-minute video that went super-viral in just one day. As a promo for the European Tour, where the Irish Open is currently being played, golf professional Rory McIlroy is being challenged by a robot to hit washing machine targets. It is a throwback challenge…. more »
