More for Me: Emerald’s New Ad Campaign Touts Breakfast Alternative

During the opening games of the Major League Baseball season, a hilarious ad (see below) broke for Emerald’s Breakfast on the go! Nut & Granola Mix. Emphasizing the convenience of Emerald’s pouch of “natural energy” featuring Emerald Nuts, dried fruit and crunchy granola clusters, the visual gag really makes a point about the alternative — [...]

Ford’s New Orange Friend – Doug

It seems like it was just yesterday that Pets.com amused us with their sock puppet spokesdog.  Though absolutely hilarious, Pets.com ended up folding during the dot com bust. That’s why it is especially curious that Ford recently introduced their new spokesperson, a hand puppet named Doug. Doug plays a big role in the social media [...]

Phoenix-bound: Tale of a Tribute to Your SF Giants

This is a story about a labor of love. There was a write-up in the San Francisco Chronicle about a non-commissioned work of art created by magazine cover artist, Mark Ulriksen titled, “Your 2010 World Champion San Francisco Giants.” The canvas is 4 feet by 5 feet — definitely different from a New Yorker cover.  [...]

Boot Kicks Butt…

It all started with me looking up and seeing a Timberland boot doing something I have failed at — jumping rope. What the…? My latest recreational activity has been to watch regional broadcasts of hockey. The Timberland PRO ad was part of the Carolina Hurricane coverage(FoxSportsCarolinas.com).   I had to know more about this “Strong [...]

Getting to Know the Author: S&S Paves the Way…

Here’s an interesting concept that The Wall Street Journal’s Jeffrey Trachtenberg wrote about on Monday. Publisher Simon & Schuster (S&S) is using video interviews to promote its authors. It isn’t what you think. There’s an element of interactivity involved. The authors are answering reader questions sent by email. But the conversations don’t take place in [...]

Another First of Note — Recording Voices Out of Studio.

In an interview with The New York Times, Gore Verbinski talked about his own fashion risk — instead of recording voice actors individually in a studio, he produced their dialogue by having them act out their scenes together.  What he described as motivation by fear, I call really, REALLY, smart. I guess fear, really. Fear [...]

A Weekend of Firsts…

Firsts hit the box office this “first” weekend in March. Rango, an animated feature about an ordinary chameleon who accidentally winds up in the town of Dirt, a lawless outpost in the Wild West in desperate need of a new sheriff, was the first cartoon feature directed by Gore Verbinski (he is known for directing [...]

Getting Feisty: BMW Billboard Answers Audi’s

2011 is definitely turning into an interesting year for the auto industry. No more moaning and groaning. This time, it is all about being feisty. feist·y [fahy-stee] –adjective, feist·i·er, feist·i·est. 1. full of animation, energy, or courage; spirited; spunky; plucky: The champion is faced with a feisty challenger. Yeah, it is a word we use [...]

Ford Fusion Ad: Great Copy, Lousy Payoff…

There was a full page ad in The Wall Street Journal on Monday that caught my eye. It was for the Ford Fusion and the copy is really well-written. First it takes a swipe at Camry and Accord loyalists who “aren’t the folks we’re speaking to anyway.” The ad is addressing more “open-minded individuals.” [Ouch!] [...]

Oatmeal: The Right Thing all Wrong…

You may have it permanently embedded in your brain that oatmeal is “the right thing to do.” That’s what Wilford Brimley told us, right?  McDonald’s would like you to think so too with its “bowl full of wholesome.”  But Mark Bittman of The New York Times begs to differ. In his post “How to Make [...]

The Pilot of the Jedemi Chronicles

The following is the pilot of the Jedemi Chronicles. Since there is no money to fund the filming of it yet, we took the cost effective route and blocked the story using PowerPoint. Enjoy! Taming of the Suit: How it Happened One Night View more presentations from Annie Gladue. Point of reference: To learn more [...]

Toyota’s Ideas for Good campaign…

Toyota has had a pretty rough year. In January, there was the recall due to gas pedal issues (and the fallout). In July, a voluntary recall was announced involving approximately 373,000 2000-2004 Model Year Toyota Avalons sold in the United States to address the possibility that the vehicle’s steering lock bar could break under certain [...]

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