What Would You Do for an Audi?

Imagine a world where drivers of high-end Mercedes, BMW and Lexus cars are willing to ditch their vehicles mid-commute to get behind the wheel of an Audi. Imagining isn’t necessary. There is a new ad called “Car Carrier” from Venables Bell & Partners, that shows that scenario played out. Apparently, according to Adweek’s post, the [...]

Kook Honors Oprah…

Oprah Winfrey signed off this week. It was a story followed around the world AND on the shores of the California coast where she received the honor of being “kookified.” Background on “The Kook.” Created by Hemet sculptor Matthew Antichevich under a $92,000 commission from the Cardiff Botanical Society, the 16-foot tall sculpture was installed [...]

T-Mobile Does Royal Wedding…

According to AdAge’s Viral Video chart, T-Mobile’s “Life’s for Sharing,” Royal Wedding video has been a spectacular viral hit. Though there were no official corporate sponsors for the wedding of Prince William and Kate Middleton’s wedding festivities, that didn’t stop T-Mobile from leveraging the event. Visible Measures tracked T-Mobile’s uncanny video to the top of [...]

McIlroy at The Masters: He needed a Doctor…

Anyone who has played golf knows how hard it is to keep it together during that 18-hole (3-4+ hour) journey. The battle is mental and physical. Getting into a groove is what we all want, where it feels effortless and things just go your way. Watching the wheels come off the wagon for wee Rory [...]

Pringles Purchased, Origins Pondered…

This week, it was announced that Diamond Foods Inc. has bought the Pringles brand from Procter & Gamble (P&G) for $1.5 billion. The transaction rids P&G of the last of its food brands, since it has shifted mostly to beauty and hygiene products, and builds on Diamond’s growing food portfolio. Diamond, founded in 1912 by [...]

Thinking in Threes: New Ad Campaign for Vodka Moves Beyond the Bottle

There’s a new ad campaign hitting the airwaves during sporting events that may actually cause viewers to hit pause and rewind on their DVRs. It is for Three Olives Vodka of the UK (imported from England). There are several spots making the rounds care of Los Angeles-based M&C Saatchi. Featuring stylish animation with a Euro [...]

More for Me: Emerald’s New Ad Campaign Touts Breakfast Alternative

During the opening games of the Major League Baseball season, a hilarious ad (see below) broke for Emerald’s Breakfast on the go! Nut & Granola Mix. Emphasizing the convenience of Emerald’s pouch of “natural energy” featuring Emerald Nuts, dried fruit and crunchy granola clusters, the visual gag really makes a point about the alternative — [...]

Ford’s New Orange Friend – Doug

It seems like it was just yesterday that Pets.com amused us with their sock puppet spokesdog.  Though absolutely hilarious, Pets.com ended up folding during the dot com bust. That’s why it is especially curious that Ford recently introduced their new spokesperson, a hand puppet named Doug. Doug plays a big role in the social media [...]

Phoenix-bound: Tale of a Tribute to Your SF Giants

This is a story about a labor of love. There was a write-up in the San Francisco Chronicle about a non-commissioned work of art created by magazine cover artist, Mark Ulriksen titled, “Your 2010 World Champion San Francisco Giants.” The canvas is 4 feet by 5 feet — definitely different from a New Yorker cover.  [...]

Boot Kicks Butt…

It all started with me looking up and seeing a Timberland boot doing something I have failed at — jumping rope. What the…? My latest recreational activity has been to watch regional broadcasts of hockey. The Timberland PRO ad was part of the Carolina Hurricane coverage(FoxSportsCarolinas.com).   I had to know more about this “Strong [...]

Getting to Know the Author: S&S Paves the Way…

Here’s an interesting concept that The Wall Street Journal’s Jeffrey Trachtenberg wrote about on Monday. Publisher Simon & Schuster (S&S) is using video interviews to promote its authors. It isn’t what you think. There’s an element of interactivity involved. The authors are answering reader questions sent by email. But the conversations don’t take place in [...]

Another First of Note — Recording Voices Out of Studio.

In an interview with The New York Times, Gore Verbinski talked about his own fashion risk — instead of recording voice actors individually in a studio, he produced their dialogue by having them act out their scenes together.  What he described as motivation by fear, I call really, REALLY, smart. I guess fear, really. Fear [...]

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