Shirts Off for Southwest’s Bags Fly Free Ad

If you watched any of the March Madness NCAA basketball games, you mostly had a chance to view a very delightful ad that Southwest was running to promote their “Bags Fly Free” policy.

It is rare for me to call something delightful, but this one was clever and brilliant and full of energy. Plus, you [...]

Just Say No to Embargoes…

In the PR Industry there is the concept of embargo, which basically means that you can pre-brief a journalist or blogger on a topic with the intent of getting them to write a story that coincides with the press release hitting the wire… but NOT before.
Embargoes are painfully annoying. Over at TechCrunch, Michael Arrington [...]

Twitter-Powered Popcorn Machine

This is pretty darn clever. Dave Britt and Justin Goeres came up with a way to make popcorn one Tweet at a time. The video below explains it.
It was their entry for the Fireworks Popcorn’s “Creative Pop 2010!” contest, which they won.
They used a custom LabVIEW program which polls Twitter for any [...]

GSP Does Chicken Right…

Goodby Silverstein & Partners (GSP) scored big time during the 2010 Super Bowl with its “Screamin’ Chicken” ads for Denny’s.   A story appearing on Monday in The Wall Street Journal said, “A Denny’s commercial, in which chickens scream in terror at the thought of the eggs needed to support the restaurant chain’s breakfast special, [...]

Super Bowl Ad Watch: Kia Toys…

From cute hamsters to cute toys. Kia has a new ad timed for the Super Bowl, “Joy Ride” that features a cast of characters that are life size toys. The promo is for the 2011 Sorento SUV.

Super Bowl Ad Watch: EA Can’t Say “Go to Hell!”

Electronic Arts (EA) has a new video game coming out on Tuesday, February 9, called Dante’s Inferno which really IS based on The Divine Comedy: Hell by Dante Alighieri. To promote it, on Super Bowl Sunday, EA is running an ad to invite 100 million football fans to join Dante on an adventure that spans [...]

Super Bowl Ad Watch: Dockers & Shazam

If you’ve got an iPhone, you can engage with a particular Super Bowl ad on an entirely new level.
According to MediaPost write-up, there will be an ad for Dockers (first appearance during the Super Bowl since 2002) where viewers who use the Shazam app will be taken to a specially created branded-content page where [...]

Super Bowl Ad Watch: Go Daddy Does it Again

The CEO and Founder of GoDaddy.com, Bob Parsons, has to be having a chuckle over this one. Traction gained from banned ad is priceless.

Ready for your Click Moment? Check out this LEGO App…

The LEGO Group recently unveiled an app in the iTunes Store called LEGO Photo that is designed to take any photo you have stored on your iPhone or iPod Touch and give it a brick makeover.
The app has a supplemental website called LEGOClick.com which wants to be a sort of third place/community  for artists, inventors [...]

Origins of Jedemi - One in a Series

The other day it crossed my  mind that I should provide some background on how my Jedemi project came about.  It’s been years in the making.  In fact, I tied the beginning to the purchase of my first Jeep in June 1993.  But really, the seeds were planted long before that.
So here are a few [...]

Large Washer is Good - New LG Ad Campaign

The email blast had this headline, “LG Looms Large” followed by a tease about a giant bra. I’ll admit that had me scratching my head. In my mind, LG was a manufacturer of some snazzy phones — like the superphone unveiled last week at CES called the non-memorable (and not creative) GW990.

PC Magazine’s [...]

Muppets do Queen’s Rhapsody

It’s All Thing’s Digital’s Kara Swisher who we need to thank for this one. In her pre-Thanksgiving post, she pointed out that on YouTube, there is a video of the Muppets doing Queen’s “Bohemian Rhapsody.

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