Lose the Keys, Gain Time…

According to a story that appeared in The Wall Street Journal, UPS (United Parcel Service) has come up with a way to speed up deliveries/reduce costs — that doesn’t involve breaking any laws. Having already optimized many of the delivery-related processes and procedures (i.e. drivers avoid left turns and are required to walk at a [...]

Mash-up Cracks Me Up…

So I was working my early morning shift when I suddenly became aware of a song I hadn’t heard before. I paused and pondered what was striking my ears. Then I laughed out loud. For real? So I looked it up and I regret to say, I am quite late to the party when it [...]

Sonic ‘Secret Weapon’ Ad: Summertime Fun!

Caught a glimpse of the new Sonic ad today while watching a baseball game. It was one of those times I wished I had a TiVo on this particular television. So instead, I poked around on online and found it posted on YouTube. The ad, called “Secret Weapon,” is very funny. See for yourself! What [...]

Nike’s ‘Write the Future’ Scores Big Time at Cannes

“Write the Future,” the blockbuster Nike spot created out of Wieden & Kennedy, Amsterdam, that imagines the potential future of various soccer stars should they go on to win the World Cup, took home the Film Grand Prix at the Cannes International Festival of Creativity. A post by AdAge’s Ann Christine Diaz delved into details [...]

Inventures Project – Demonstrating Events Expertise

One of the projects we did involved the creation of promotional materials for the Inventures Marketing & Events team.  The first challenge was to get them together in one place.  The team is always on the go. Then we set out to capture the natural energy (air of excitement) that their team projects.  Regular digital [...]

HBO’s Treme: Food Focus, Art Imitating Life…

Last Sunday in The New York Times, there was an interesting story about how the focus on food in this season’s HBO show “Treme.” One of the story lines this year follows a New Orleans chef, Janette Desautel, as she tries to make a go of it in New York (post Katrina, Desautel’s, her New [...]

Dewing Skate Pinball…

David Kiefaber of AdWeek’s AdFreak pointed out this really cool creation: The Mountain Dew Skate-Pinball park in New Zealand. He wrote how Mountain Dew partnered with skateboarders Haimona Ngata, Brett Band and Mike Bancroft to build a skate park in New Zealand that resembles a giant pinball machine. They even got a local band (AC/DC [...]

Pearls on Career Path…

Today’s Pearls Before Swine strip is a keeper.  Anyone who has worked a corporate job with that feeling that “there’s more to life than this,” can relate. ###

Punchy Gets a Refresh…

At first I was taken aback that there had been changes to Punchy — the spokes-mascot for Hawaiian Punch. According to this story, the new refreshed Punchy now features the hang-ten hand gesture instead of a punch and will portray a more energetic and playful personality than the feisty attitude that he first personified. After [...]

This Out of Office Notice is Sponsored by…

Creativity Online pointed out this clever idea: Gustav Egerstedt, art director at Saatchi & Saatchi Stockholm turned his out of office auto-reply into adspace. Apparently the idea has spawned a website: http://outofofficead.com/ Welcome to Out of Office Ad. It says: “This service will go live soon. Stay inside the office until then.” We’ll be watching [...]

Joining the Twitter Generation

The advertising agency, Goodby Silverstein & Partners (AKA GSP) came up with a unique way of letting folks know they are now using Twitter. Check it out below. ###

Super-Sized Me: Hot Wheel Stunt Sets Record

Indianapolis-based WISH-TV posted about a Hot Wheels stunt that took place before the Indy 500 on Sunday. At the Indianapolis Motor Speedway, an X Games champ drove a Team Hot Wheels truck down a giant ramp –jumping it a ramp-to-ramp distance of 332 feet. The jump by Tanner Foust, three-time X Games gold medalist, bested [...]

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