It’s Not Easy Playing Ginormous Greens…

The St. Andrews Old Course is famous for its seven double-greens AND for offering the most putting acreage of any major championship. One example is the green shared by the 5th and 13th holes which measures 101 yards from front to back.

In a New York Times story, Tom Watson, a five-time British Open [...]

TV Commercial Filmed & Edited on the iPhone 4

Here’s an iPhone 4 story that doesn’t involve the antenna. Springwise has spotted the first TV commercial filmed and edited entirely on the iPhone 4.

Icon Creates Passion-Driven Products…

The New York Times did a story (”What Price Perfection? The $80,000 Army Jeep”) about Jonathan Ward, the 40-year-old owner of ICON, a company that is rebuilding Army jeeps with aircraft-quality parts.
It referenced how Mr. Ward refers to ICON as a restoration business.  “Restoration” does not begin to describe the effort put into each of [...]

The Wandering Mind: It’s a Good Thing…

An interesting story appeared in the Science section of the New York Times a short while back. John Tierney wrote about the virtues of a wandering (daydreaming) mind. Just to clarify, when you’re trying to accomplish one thing and lapse into “task-unrelated thoughts,” that’s mind wandering.
His story included comments from leading researchers, such [...]

iPhone 4 Antenna Issues Prompt Creativity…

There have been all kinds of really creative posts ever since the antenna issue with the iPhone 4 came to light.  Apparently there’s a “bumper” for that.  Apple said — you’re holding it the wrong way!
There was a cartoon.

And a Rap video…

And a play off of WSJ/All Thing’s Digital pundit, Walt Mossberg.

Let’s keep the creativity [...]

LEGO Version of England vs. U.S. World Cup Match

In case you missed the FIFA World Cup match between England and the United States, here is a re-enactment of the highlights (lowlights?) using LEGOs.
The U.S. got a historic result, a 1-1 draw with England to open the 2010 World Cup for both sides. Steven Gerrard opened the scoring in the fourth minute, but the [...]

Shirts Off for Southwest’s Bags Fly Free Ad

If you watched any of the March Madness NCAA basketball games, you mostly had a chance to view a very delightful ad that Southwest was running to promote their “Bags Fly Free” policy.

It is rare for me to call something delightful, but this one was clever and brilliant and full of energy. Plus, you [...]

Just Say No to Embargoes…

In the PR Industry there is the concept of embargo, which basically means that you can pre-brief a journalist or blogger on a topic with the intent of getting them to write a story that coincides with the press release hitting the wire… but NOT before.
Embargoes are painfully annoying. Over at TechCrunch, Michael Arrington [...]

Twitter-Powered Popcorn Machine

This is pretty darn clever. Dave Britt and Justin Goeres came up with a way to make popcorn one Tweet at a time. The video below explains it.
It was their entry for the Fireworks Popcorn’s “Creative Pop 2010!” contest, which they won.
They used a custom LabVIEW program which polls Twitter for any [...]

GSP Does Chicken Right…

Goodby Silverstein & Partners (GSP) scored big time during the 2010 Super Bowl with its “Screamin’ Chicken” ads for Denny’s.   A story appearing on Monday in The Wall Street Journal said, “A Denny’s commercial, in which chickens scream in terror at the thought of the eggs needed to support the restaurant chain’s breakfast special, [...]

Super Bowl Ad Watch: Kia Toys…

From cute hamsters to cute toys. Kia has a new ad timed for the Super Bowl, “Joy Ride” that features a cast of characters that are life size toys. The promo is for the 2011 Sorento SUV.

Super Bowl Ad Watch: EA Can’t Say “Go to Hell!”

Electronic Arts (EA) has a new video game coming out on Tuesday, February 9, called Dante’s Inferno which really IS based on The Divine Comedy: Hell by Dante Alighieri. To promote it, on Super Bowl Sunday, EA is running an ad to invite 100 million football fans to join Dante on an adventure that spans [...]

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