AWSI Musings: Jug vs. Cup Tours – Events Promoting Events…

Looks like the promotional machine at NBC using a familiar playbook for creating engaging events that make for good social (Instagram, Facebook, Twitter)…

AWSI Musings: Brilliant Tie-in for Giraffe Birth…

Sometimes sponsorships just work — like this one for the birth of the giraffe. Nicely played Toys R Us…

AWSI Musings: Jackie Robinson Stealing Home Statue a Moving Tribute…

Oakland sculptor captures #42 in motion — stealing home — in moving tribute unveiled outside of Dodger Stadium…

AWSI Musings: Ts & Cs You’ll Enjoy Reading…

Artist takes on Apple’s Ts & Cs and develops a fresh look that’s very creative and readable…

What We’re Watching – Spring 2017 Edition…

A grab bag of intense dramas and a new-to-us musical comedy has our eyes this spring. West Covina California is now on our map…

AWSI Musings: Out of the Box exhibit an Eye Opener…

Come for the Sneakerhead exhibit. Stay for so much more. Surprises found all over the Oakland Museum of California…

AWSI Musings: Swatch Embraces Inner Child…

Swatch re-commits to embracing the fantasy and imagination of the inner child as a brand breakout…

AWSI Musings: Starbucks Springs New Cups…

Not one-and-done. Starbucks springs new limited-edition Pantone pastel-colored cups. Whimsical or Twitter-egg are options. Have you seen them?