AWSI Musings: Greenery to Perk Up 2017 Says Pantone…

Pantone’s 2017 color of the year, Greenery (AKA “nature’s neutral”) is a refreshing, energizing color that we’ll enjoy discovering in the year ahead…

AWSI Musings: Fly the Red Coffee Cup – Created by You…

Created by you. Starbucks unveils 13 red cup “holiday works of art” selected from customer submissions. Looks like a wonderful new holiday tradition…

AWSI Musings: ‘Tis Red Coffee Cup Season and that’s Good for Business…

Red cup season is upon us. Will Starbucks be as controversial as last year? What’s up (or under) Peet’s sleeve. The cup watch is on!

AWSI Musings: Mighties are Magnificent!

Kiwifruit cleverly packaged triggers a well worthwhile adventure.

AWSI: Things We Didn’t Know We Needed…

We’ve been talking about Active Exploration (AE) as something we all should be doing (E for Everyone). It isn’t limited to magazines and other publications. Print ads and those “free standing inserts” from the Sunday paper can easily stimulate the curious mind and generate some ponderables.

ASWI – Shellraiser is a Keeper…

As appalling as it may be to think that the Teenage Mutant Ninja Turtle franchise is pushing toys for pre-schoolers, we’ve deemed the product highlighted on page 18 of the Sunday Target ad post-worthy. The Shellraiser vehicle from Playmates Toy has bells and whistles (or as the ad copy states,… more »

FSI – What’s New and Notable – 002

This week’s edition of FSI What’s New & Notable is focusing on hot sauce. The FSI featured a ginormous burger that took up 50% of the ad. It was a drippy burger too, like the kind you see on Carl’s Jr. television ads. We aren’t burger people and were about… more »

FSI – What’s New and Notable – 001

Anyone who gets a Sunday newspaper delivered to their doorstep (or driveway) knows that part of its considerable “thunk” are the ads that are included in the form of circulars and free standing inserts (FSI). We like them for several reasons. You can get a sense of what’s trending. You… more »