Forever Stanford Red? Just for One-Day

When it comes to football uniforms, especially in the PAC-12 (formerly PAC-10), the Oregon Ducks have been the talk of the league. Nike, which was co-founded by Ducks booster Phil Knight, has arranged for the team to sport a different look every week. For the Stanford Cardinal, the new look by Nike will be for [...]

New iPod Nano Gets Unboxed…

The iPod nano 16G is pretty amazing. In fact, I’d say Apple hit it out of the ballpark with this 6th generation which has the same Multi-Touch screen as the iPhone and iPod Touch. The nano is way cute too! It boasts a 1.5-inch 240-by-240 pixel resolution display without much additional border. The official spec [...]

Coors Light Packaging: Shows Cold & Super Cold

Packaging Digest posted about Coors Light’s latest in cold-activated packaging technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold… to Super Cold. The focus is helping folks know when to take their “super cold” beer out of the freezer. With the new [...]

Pringles Purchased, Origins Pondered…

This week, it was announced that Diamond Foods Inc. has bought the Pringles brand from Procter & Gamble (P&G) for $1.5 billion. The transaction rids P&G of the last of its food brands, since it has shifted mostly to beauty and hygiene products, and builds on Diamond’s growing food portfolio. Diamond, founded in 1912 by [...]

LEGO Leverages AR at In-Store Kiosks

LEGO is using augmented reality (AR) technology in some of their packaging to give customers ideas of the things they can build with the various kits. Created by augmented reality expert metaio, the LEGO boxes are designed to interface with kiosks in LEGO stores . How it works. Shoppers hold up the box and a [...]

Soup: Neuromarketing & Why We buy

When I first read this story, “The Emotional Quotient of Soup Shopping Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper.   Mucking around with labels and the merchandising of soup cans may garner additional sales, but to [...]

Red Bull for Dogs? Not exactly…

Here’s something different… Looks like there is a new doggy drink called Petrol that comes in aluminum cans. The press release says it is “a dog treat beverage” which is now available in 12 oz. Rexam SLEEK(TM) cans. Petrol is formulated by a veterinary nutrition expert, and contains 100 percent natural flavorings plus six added [...]

Cool Packaging — Like Origami for Popcorn…

Here’s a brilliant and elegant solution for microwave popcorn that was created by a student at the Lahti Institute of Design in Finland.

Bubbly Milk !? Coca-Cola Testing in NYC

It’s been referred to as tasting “like a birthday party for a polar bear.” That could be appropriate considering the Coca-Cola’s history of incorporating polar bears in their advertising. According to two different reports, it looks like Coca-Cola is hoping a new fizzy milk drink could become a hit with consumers. The so-called vibrancy drink [...]

Cool Packaging — Wipe Dispenser Redesign

The Clorox Company has come up with a brilliant idea that borrows from Kleenex — designer packaging. Putting something purely functional in a dispenser that you don’t mind having on a countertop makes a ton of sense. Plus, it encourages usage because of its accessibility.

Get Some Alert! Beef Jerky for Doggies…

There’s a new dog snack from Oberto (the beef jerky people) that has some really cool packaging. It was designed by a company called Ground Zero (per the Creativity Online website, the Executive Creative Director for this is Curt Detweiler) Spotted any cool packaging?  Let us know. ###