Getting Feisty: BMW Billboard Answers Audi’s

2011 is definitely turning into an interesting year for the auto industry. No more moaning and groaning. This time, it is all about being feisty. feist·y [fahy-stee] –adjective, feist·i·er, feist·i·est. 1. full of animation, energy, or courage; spirited; spunky; plucky: The champion is faced with a feisty challenger. Yeah, it is a word we use [...]

Ford Fusion Ad: Great Copy, Lousy Payoff…

There was a full page ad in The Wall Street Journal on Monday that caught my eye. It was for the Ford Fusion and the copy is really well-written. First it takes a swipe at Camry and Accord loyalists who “aren’t the folks we’re speaking to anyway.” The ad is addressing more “open-minded individuals.” [Ouch!] [...]

Oatmeal: The Right Thing all Wrong…

You may have it permanently embedded in your brain that oatmeal is “the right thing to do.” That’s what Wilford Brimley told us, right?  McDonald’s would like you to think so too with its “bowl full of wholesome.”  But Mark Bittman of The New York Times begs to differ. In his post “How to Make [...]

Toyota’s Ideas for Good campaign…

Toyota has had a pretty rough year. In January, there was the recall due to gas pedal issues (and the fallout). In July, a voluntary recall was announced involving approximately 373,000 2000-2004 Model Year Toyota Avalons sold in the United States to address the possibility that the vehicle’s steering lock bar could break under certain [...]

Speeding Baby Tells HP’s Printing Story…

In an interview with Advertising Age, HP’s vice president of worldwide marketing and communications of the printer division, Tariq Hassan talked about the “speeding baby” ad which was created by Goodby, Silverstein & Partners. What’s cool is that the ad does a great job telling the story visually, so if you are in a place [...]

Chevy Influences Early Start Time of World Series 3rd Game

Here’s a move that brings back a jingle that has tons of ear-worm potential. GM’s Chevrolet, which has long been associated with baseball, hot dogs and apple pie, has somehow gotten Major League Baseball and Fox to start Game Three of the World Series at 6:57 p.m. ET on Saturday, Oct. 30 — the earliest [...]

JetBlue Hearts Glaser (and NY)

I saw a story in The New York Times that showed a lot renditions of Milton Glaser‘s famous “I ♥ NY” logo. Apparently, it was inspired by JetBlue Airways becoming the first company authorized to the “I ♥ NY” logo in an advertising campaign. The Times invited readers to design other interpretations of the iconic [...]

Evian Roller Babies…

This video came to my attention because it made Advertising Age’s top viral list. It is a campaign for Evian water.

Twitter Unveils New Features with Clever Video…

Twitter picked a clever way to unveil its new features and way of thinking. Clearly the move is to make the service more relevant. A story by AdAge‘s Irina Slutsky noted how Twitter’s CEO, Evan Williams described the service as an information network– one built to help users communicate and discover what’s relevant to people [...]

Smashing iPad…

Special thanks to Kara Swisher for highlighting this ad for the Newsday iPad app in a BoomTown post. No doubt, when these become less scarce, there will be other videos of iPad abuse. ###

Copy That… Xerox New Campaign Starts Sept. 7

In an attempt to re-invent, re-position itself, Xerox is kicking off its most expensive advertising campaign in two decades to promote its business service offerings, which now account for half of its revenue. The ads focus on Xerox’s relationships with six clients like Procter & Gamble Co., Target Corp., and Major League Baseball’s New York [...]

Chip Tracker Shows Where Snacks Originated…

Frito-Lay is proud of the fact that Lay’s chips are made from potatoes grown by farmers (more than 80 farms from 27 states) across America. Springwise had a story that talked about the new Chip Tracker that is available online which lets consumers trace where a particular bag of chips was made. Just enter your [...]

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