Coors Light Packaging: Shows Cold & Super Cold

Packaging Digest posted about Coors Light’s latest in cold-activated packaging technology: New Coors Light Two-Stage Activation bottles and cans, which make it easy to see when your Coors Light goes from cold… to Super Cold. The focus is helping folks know when to take their “super cold” beer out of the freezer. With the new [...]

T-Mobile Does Royal Wedding…

According to AdAge’s Viral Video chart, T-Mobile’s “Life’s for Sharing,” Royal Wedding video has been a spectacular viral hit. Though there were no official corporate sponsors for the wedding of Prince William and Kate Middleton’s wedding festivities, that didn’t stop T-Mobile from leveraging the event. Visible Measures tracked T-Mobile’s uncanny video to the top of [...]

Oakley’s Rolling-O in Sacto…

We got a sneak peek of the Oakley Monster Truck. Dubbed the Rolling O, it is a demo mobile that got to Sacramento a week early. From Friday, April 29 through Sunday, May 1, 2011, the Oakley Rolling “O” Eyewear Lab will be at the Haggin Oaks Golf Expo to educate attendees about the technology [...]

Pringles Purchased, Origins Pondered…

This week, it was announced that Diamond Foods Inc. has bought the Pringles brand from Procter & Gamble (P&G) for $1.5 billion. The transaction rids P&G of the last of its food brands, since it has shifted mostly to beauty and hygiene products, and builds on Diamond’s growing food portfolio. Diamond, founded in 1912 by [...]

Thinking in Threes: New Ad Campaign for Vodka Moves Beyond the Bottle

There’s a new ad campaign hitting the airwaves during sporting events that may actually cause viewers to hit pause and rewind on their DVRs. It is for Three Olives Vodka of the UK (imported from England). There are several spots making the rounds care of Los Angeles-based M&C Saatchi. Featuring stylish animation with a Euro [...]

More for Me: Emerald’s New Ad Campaign Touts Breakfast Alternative

During the opening games of the Major League Baseball season, a hilarious ad (see below) broke for Emerald’s Breakfast on the go! Nut & Granola Mix. Emphasizing the convenience of Emerald’s pouch of “natural energy” featuring Emerald Nuts, dried fruit and crunchy granola clusters, the visual gag really makes a point about the alternative — [...]

Ford’s New Orange Friend – Doug

It seems like it was just yesterday that Pets.com amused us with their sock puppet spokesdog.  Though absolutely hilarious, Pets.com ended up folding during the dot com bust. That’s why it is especially curious that Ford recently introduced their new spokesperson, a hand puppet named Doug. Doug plays a big role in the social media [...]

Boot Kicks Butt…

It all started with me looking up and seeing a Timberland boot doing something I have failed at — jumping rope. What the…? My latest recreational activity has been to watch regional broadcasts of hockey. The Timberland PRO ad was part of the Carolina Hurricane coverage(FoxSportsCarolinas.com).   I had to know more about this “Strong [...]

Do you want to Tweet about it? Help is available…

Do you want to tweet about it?  I’ll help you… compose a tweet…if you like… Has anyone said this to you recently?   I just found out that it is a phrase from a Sprint commercial I hadn’t seen (because the one making its run on my stations here in the SF Bay area is “Coffee [...]

Warning: Denny’s Unveils Shorts…

You may have heard that Denny’s has a new ad agency.  Back in July, less than six months after the Super Bowl campaign I wrote about, Denny’s and Goodby Silverstein parted ways. So last week, I was made aware of a new Denny’s campaign that starred Jason Bateman along with David Koechner.  The company is [...]

Which Came First? Car Ads Touting Safety Look Familiar

I was watching the MLB channel’s broadcasts of Spring Training games, sponsored by Chevrolet, when an Equinox commercial came on. I thought to myself, “Self, that looks and sounds mighty familiar.” While watching a different channel, perhaps ESPN or network television, an ad for Chrysler’s Town & Country came on. That’s it! Called the “Whisper” [...]

Inspired by Pork? Humm…

The news recently broke that the National Pork Board is replacing “The Other White Meat” slogan with “Pork: Be Inspired.” Yes, it is shocking and surprising.  Surprising because it is hard to believe that classic slogan is nearly 25 years old (Here’s a link to a story about it from 1987). Now for the shocking [...]

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