SCMF Musings: Big Brands Make us Go Hmmm…

Big brands P&G (toothpaste) and Wrigley (gum) made us go “Hmmm” this time around…

AWSI-Update: Free for All Taco on Wednesday…

Stealing it! The most stealable pitcher gives up base in the first, so Taco Bell is giving up free tacos on Wednesday.

AWSI Musings: Many Creative Halloween Treats…

Chester from Cheetos promoted 31 days of mischief, this post shows some creative treats for Halloween.

SCMF Musings: Things that Make Us Go Hmmm — Sporting Edition…

In this Sporting edition of Hmmm, we look at Taco Bell, Nike and MetLife as brands making moves…

AWSI Musings: Oh Dominos – Ollie Strikes Back…

The “How Ollie Strikes Back!” adventure continues with a special delivery to Peyton’s Place in Colorado…

AWSI Musings: Quaker’s Oatober Inspires Year-Round…

The Quaker Company launched a brilliant promo for this month, which they’ve re-named “Oatober.” The aim is to inspire creative ways to incorporate “the world’s most nutritious yet underappreciated foods: the humble oat…”

AWSI Musings: Ollie Gathers Allies – Hashtag TMP…

The “How Ollie Strikes Back!” adventure continues with a trip to North Berkeley where Oski lines up some allies…

AWSI Musings: Cheetos Chooses to Trick Out Halloween…

Chester on the Dresser is a new holiday themed promo which emphasizes the “Trick” part of Halloween. Interesting idea!