GSP Does Chicken Right…

Goodby Silverstein & Partners (GSP) scored big time during the 2010 Super Bowl with its “Screamin’ Chicken” ads for Denny’s.   A story appearing on Monday in The Wall Street Journal said, “A Denny’s commercial, in which chickens scream in terror at the thought of the eggs needed to support the restaurant chain’s breakfast special, [...]

Super Bowl Ad Watch: Kia Toys…

From cute hamsters to cute toys. Kia has a new ad timed for the Super Bowl, “Joy Ride” that features a cast of characters that are life size toys. The promo is for the 2011 Sorento SUV.

Super Bowl Ad Watch: EA Can’t Say “Go to Hell!”

Electronic Arts (EA) has a new video game coming out on Tuesday, February 9, called Dante’s Inferno which really IS based on The Divine Comedy: Hell by Dante Alighieri. To promote it, on Super Bowl Sunday, EA is running an ad to invite 100 million football fans to join Dante on an adventure that spans [...]

Super Bowl Ad Watch: Dockers & Shazam

If you’ve got an iPhone, you can engage with a particular Super Bowl ad on an entirely new level.
According to MediaPost write-up, there will be an ad for Dockers (first appearance during the Super Bowl since 2002) where viewers who use the Shazam app will be taken to a specially created branded-content page where [...]

Super Bowl Ad Watch: Go Daddy Does it Again

The CEO and Founder of GoDaddy.com, Bob Parsons, has to be having a chuckle over this one. Traction gained from banned ad is priceless.

Off the Wall Jeans - Sony’s Up-cycling Project

The Creativity Online website just posted a story about Sony’s Recycle Project Jeans.

In brief, what Sony did was take outdoor banners that had been used for ad campaigns and turned them into jeans which they then sold by displaying them on the side of the Sony building in Tokyo. Got that?
This video tells the [...]

Bud’s Fetching Clydesdale Tops Most Liked Ad List…

According to a survey conducted by The Nielsen Company, the Budweiser Clydesdale ad where the horse fetches a large tree, topped the list of “Top 10 Most Liked Commercials” and “Top 10 Most-Recalled TV Commercials” for 2009. The survey covered January through November 2009 and is heavily weighted towards ones premiering during the Super [...]

Large Washer is Good - New LG Ad Campaign

The email blast had this headline, “LG Looms Large” followed by a tease about a giant bra. I’ll admit that had me scratching my head. In my mind, LG was a manufacturer of some snazzy phones — like the superphone unveiled last week at CES called the non-memorable (and not creative) GW990.

PC Magazine’s [...]

Kudos to The Sun v4.0!

MocoNews had a post that highlighted a really clever ad that a UK paper, The Sun, did as part of its 40 years in business celebration.  It is fun to watch and makes some interesting points about being a great handheld — a play off the gadgets (iPhone, BlackBerry, Droid, Palm Pre) that we run [...]

There’s a map for that (updated)… Verizon’s swipe at Apple

I was aware of the ad campaign where Verizon was touting how its coverage was better than AT&T’s. To me, it was a total “duh!” because my friends who have iPhones have been complaining big time about AT&T. 

Like ringtones for hybrids… Boosting awareness the techie way

What’s your hybrid sound like? That’s the question that Max asks in the “Jetta TDI Meets Prius” Volkswagen commercial. Max is referring to the fact that the Prius lacks a cool sound.  Coolness seems to be the least of its problems.  As far as the safety experts are concerned, a bigger issue [...]

From Target to 7-Eleven, Domo Delights in State-side Appearances

Meet Domo. The brown lumpy character, mascot of Japan’s giant public television and radio broadcasting organization NHK (Japan Broadcasting Corporation in English), is now appearing at 7-Eleven stores near you.
As strange as it may seem, it isn’t too far of a stretch to get to how Domo ended up at convenience stores in the [...]

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