Firing Up Social Media for New a Taco…

Available at a Taco Bell near you is the new Fiery Doritos Locos Tacos (DLT). The third offering within the brand’s most successful product platform ever – with 600 million sold since March 2012 – it combines spicy chili with a hint of lime flavor in a crunchy red shell…. more »

AWSI: Shift from Crusty May Be Temporary…

In the “A-HED” position of Tuesday’s Wall Street Journal there was a somewhat shocking story about how Parisians are preferring “the whitest, least-baked baguette on display.”  That translates to shift in demand away from the classic “crusty” baguette.  One baker who sells 1,500 baguettes every day said that 90% of… more »


Hollywood’s Blockbusters: Service Offerings??

In the August 4 edition of the NY Times Sunday Magazine, Heather Havrilesky “riffed” about the 1975 movie by Steven Spielberg called “Jaws” which has been credited with launching the obsession with summer blockbusters — namely because it was the first movie to make more than $100 million at the… more »

August 12 Could Be the Day… Why??

While blasting through The Wall Street Journal I came upon a 2-page ad that made me stop — or rather do the equivalent of a double-take. Then it made me race to the Internet because I felt there was some ‘splainin’ to do. So, why August 12?  Also, what was… more »


Circling Back: Twinkies Gaining Traction as Dude Food…

It’s been just about a month since we wrote about the return of Twinkies (They’re B-a-a-c-c-k: Twinkies Make Early Appearance at Wal-Mart). According to AdWeek, $3 million was spent on the campaign to reintroduce Twinkies to the market and the company can barely keep up with demand. They shipped 85… more »