AWSI Musings: Bud Frogs Leap Across the Pond…

Per Adweek, the Budweiser frogs are “rising from the swamp after more than 20 years” and heading across the pond to croak-it-out in the U.K…

AWSI Musings: The Mind Calming Mantra…

Awareness of the benefits having a personal mantra is a great thing. How about using your DragonBustR (TM) time to open yourself up to the universe…


AWSI Musings: Frorkin-A – McDs Gets Silly for Signature Sandwiches…

Frork (a fork made of fries) concept is rather amusing and a great way to draw attention to @McDonald’s new signature sandwiches…

AWSI Musings: Pleading the Eleventh…

Not taking oneself too seriously (AKA the Eleventh Commandment) is brilliant. A great reminder for us all…


Jukebox Sez: Time, Time, Time – What has become of me?

Hang on to your hopes, my friend! Listen to the lyrics and embrace your inner DragonBustR…

AWSI Musings: Jug vs. Cup Tours – Events Promoting Events…

Looks like the promotional machine at NBC using a familiar playbook for creating engaging events that make for good social (Instagram, Facebook, Twitter)…


AWSI Musings: Brilliant Tie-in for Giraffe Birth…

Sometimes sponsorships just work — like this one for the birth of the giraffe. Nicely played Toys R Us…

AWSI Musings: Jackie Robinson Stealing Home Statue a Moving Tribute…

Oakland sculptor captures #42 in motion — stealing home — in moving tribute unveiled outside of Dodger Stadium…