Shirts Off for Southwest’s Bags Fly Free Ad

If you watched any of the March Madness NCAA basketball games, you mostly had a chance to view a very delightful ad that Southwest was running to promote their “Bags Fly Free” policy.

It is rare for me to call something delightful, but this one was clever and brilliant and full of energy. Plus, you could get the message in a noisy bar. The reaction of the lady seeing this exuberant display — being flashed by 10 ramp agents with letters painted on their chest — is priceless.

On Southwest’s website,  a behind the scenes video was posted on the company blog. Here it is. Fun Stuff!

Source: MediaPost Marketing Daily