Getting Feisty: BMW Billboard Answers Audi’s

2011 is definitely turning into an interesting year for the auto industry. No more moaning and groaning. This time, it is all about being feisty.

feist·y

[fahy-stee]

–adjective, feist·i·er, feist·i·est.

1. full of animation, energy, or courage; spirited; spunky; plucky: The champion is faced with a feisty challenger.

Yeah, it is a word we use a lot in the tech industry when talking about upstarts and being competitive. So far, we had a very good Chrysler ad poke a stick in the eye of Chevy during the Super Bowl.

And now this: A billboard answering another billboard’s challenge.

Pretty funny actually.

And here’s what Chrysler did.

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