First Ever Unboxing: Well-Contained Outdoorsman

Seems like unboxing videos are quite common on the Web.  Most of the time, they have to do with some new fancy gadget.  This is an extension of that concept.
Introducing “The Well-Contained Outdoorsman.”
In order to be able to take off at a moment’s notice, he has come up with a system of organizing what he [...]

Mini USA Challenges Porsche - Wins on Publicity Front…

You may have seen the full page ads where the Mini is calling out Porsche.   Part of a campaign developed by Mini’s agency’s Butler, Shine, Stern & Partners, there is an extensive Facebook component (www.facebook.com/MINIUSA) which includes a very funny video where the Mini U.S. president Jim McDowell throws down the gauntlet.

MINI vs Porsche [...]

Vintage Smartphone Decision Chart

Decision chart from 2009. Things haven’t changed much in a year.

Watts Up? Edison’s Classic Bulb Trendy in NY

A story in The New York Times pointed out how the classic, Thomas Edison light bulb (filament style) is making a come back: “The filament light is now so ubiquitous that it has prompted a backlash among those who deem it overexposed - a badge of retro cool that is fast becoming the restaurant-design equivalent [...]

Blackhawks & that Catchy Tune

Watching the Stanley Cup hockey playoffs and finals on HD is always a treat. You feel like you’ve got front row seats (on the glass without paying the exorbitant price).
Got to watch a lot of the Chicago Blackhawks as they eliminated the San Jose Sharks as they blasted their way into the Finals.

Against the [...]

The Babe: A Teaching Moment…

Love this shot that accompanied an article about Babe Ruth that appeared in The San Francisco Chronicle.  According to his granddaughter, Babe Ruth always had time for children. This photograph is fromNov. 29, 1924.

Nike’s 3-Min Futbol Film: Anything Can Happen…

Nike has unveiled an action-packed film that brings together some of the world’s greatest players to inspire football (AKA soccer) lovers and sports fans leading up to the 2010 FIFA World Cup. The epic three-minute “Write the Future” film takes the viewer on an incredible journey that warrants repeating because so much is going on.

Nike’s [...]

Target’s “Lost” ads Found on Facebook…

One of the best parts of the “Lost” series finale was the clever Target ad that could have been easily missed if you blinked or had your TiVo in zoom mode. Fortunately, Target knew they were onto something good. The ads can be seen on their Facebook page.

Here are the links to the [...]

Creative Looks at “Lost”

Lost captured the imagination of a lot of viewers. As the series neared its final episode (Sunday, May 24), there were quite a few interesting videos posted. Here are a couple of examples.

Changing the Way Brainstorm Sessions are Run…

Some really smart people at Wharton just published research that supports something I’ve known intuitively for years — that is, that group dynamics squish innovation.
In a paper titled, “Idea Generation and the Quality of the Best Idea,” Wharton operations and information management professors Christian Terwiesch and Karl Ulrich, along with co-author Karan Girotra, a professor [...]

LEGO Leverages AR at In-Store Kiosks

LEGO is using augmented reality (AR) technology in some of their packaging to give customers ideas of the things they can build with the various kits. Created by augmented reality expert metaio, the LEGO boxes are designed to interface with kiosks in LEGO stores .
How it works. Shoppers hold up the box and a [...]

The Clever Little Bag — Puma’s New Take on the Shoe Box

So simple. So classy. One wonders, why didn’t anyone think of it before?
This week, Reuters reported sporting goods maker Puma will be switching over to eco-friendly packaging for its sneakers next year to reduce its carbon footprint.
The new packaging, which will roll out in the second half of 2011, consists of a [...]

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