Nike’s “Write the Future” Campaign Kicks into Next Gear…

Nike isn’t an official sponsor of the 2010 FIFA World Cup.  That designation goes to Adidas, who paid $350 million for a seven-year deal which expires after the 2014 World Cup in Brazil.  As an official FIFA top tier partner, Adidas supplied game balls (the controversial Jabulani) and has outfitted FIFA officials and refs.
They may [...]

IKEA Plans on Killing the Light (bulb)…

Last week, Swedish retailer IKEA announced they plan to to phase out all incandescent light bulbs in their U.S. stores starting August 1, 2010, as part of an environmental initiative that has a target date of incandescent bulb elimination by January 1, 2011.  No worries though.  IKEA also mentioned the following:
IKEA customers will have [...]

Introducing the “Robo-Raptor”

The Wall Street Journal had a front page story about Robo-Raptors (It’s a Bird, It’s a Plan, It’s a Robotic Bald Eagle). It talked about Dutch ornithologist, falconer and mechanical engineer, Robert Musters who created a lifelike “RoBird” that can scare off other birds.
“This bird can do what a real bird can do,” remarked [...]

Course Review: Stone Tree Golf & the Stone Age…

Golf stuck in the Stone Ages? That’s the general feeling after having spent an afternoon at the Stone Tree Golf Club in Novato.

LEGO Version of England vs. U.S. World Cup Match

In case you missed the FIFA World Cup match between England and the United States, here is a re-enactment of the highlights (lowlights?) using LEGOs.
The U.S. got a historic result, a 1-1 draw with England to open the 2010 World Cup for both sides. Steven Gerrard opened the scoring in the fourth minute, but the [...]

First Ever Unboxing: Well-Contained Outdoorsman

Seems like unboxing videos are quite common on the Web.  Most of the time, they have to do with some new fancy gadget.  This is an extension of that concept.
Introducing “The Well-Contained Outdoorsman.”
In order to be able to take off at a moment’s notice, he has come up with a system of organizing what he [...]

Mini USA Challenges Porsche - Wins on Publicity Front…

You may have seen the full page ads where the Mini is calling out Porsche.   Part of a campaign developed by Mini’s agency’s Butler, Shine, Stern & Partners, there is an extensive Facebook component (www.facebook.com/MINIUSA) which includes a very funny video where the Mini U.S. president Jim McDowell throws down the gauntlet.

MINI vs Porsche [...]

Vintage Smartphone Decision Chart

Decision chart from 2009. Things haven’t changed much in a year.

Watts Up? Edison’s Classic Bulb Trendy in NY

A story in The New York Times pointed out how the classic, Thomas Edison light bulb (filament style) is making a come back: “The filament light is now so ubiquitous that it has prompted a backlash among those who deem it overexposed - a badge of retro cool that is fast becoming the restaurant-design equivalent [...]

Blackhawks & that Catchy Tune

Watching the Stanley Cup hockey playoffs and finals on HD is always a treat. You feel like you’ve got front row seats (on the glass without paying the exorbitant price).
Got to watch a lot of the Chicago Blackhawks as they eliminated the San Jose Sharks as they blasted their way into the Finals.

Against the [...]

The Babe: A Teaching Moment…

Love this shot that accompanied an article about Babe Ruth that appeared in The San Francisco Chronicle.  According to his granddaughter, Babe Ruth always had time for children. This photograph is fromNov. 29, 1924.

Nike’s 3-Min Futbol Film: Anything Can Happen…

Nike has unveiled an action-packed film that brings together some of the world’s greatest players to inspire football (AKA soccer) lovers and sports fans leading up to the 2010 FIFA World Cup. The epic three-minute “Write the Future” film takes the viewer on an incredible journey that warrants repeating because so much is going on.

Nike’s [...]

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