News, Views & Clues
Oreo’s Wonderfilled Ad Campaign is Wonderful!
During the weekend, a new Oreo ad campaign broke that was quite refreshing, especially compared to the Super Bowl “Cream or Cookie” debate. And the double stuffed Oreo lick-off with famous people (i.e. the Mannings) years earlier sticks in my mind, but not in a good way. So when I heard about the Oreo campaign that hit during Sunday’s... Read More →
MLB Really (!!) Needs to Get it Right (no Excuses)…
According to a post by Oakland A’s beat reporter Susan Slusser, Major League Baseball on Thursday acknowledged that the A’s were on the wrong end of a replay review on what was clearly a game-tying home run by Adam Rosales on Wednesday night.” She also pointed out that “Joe Torre, MLB’s vice president of baseball... Read More →
Need for Speed: Growing the Game of Golf…
This is a re-post of an article which appeared at iGolf.com. Imagine a world where you could play a swift round of golf, scoring well, while getting a great cardio workout at the same time. Better yet, imagine watching a televised event where extremely skilled golfers (maybe even PGA Tour Pros), could complete their entire 18-hole round under an hour. That’s... Read More →
GEICO Gecko Writes Guide to Life…
So the GEICO gecko wrote a book… a 164-pager to be exact. Don’t get caught up on the numbers though. Seems like there a many pages of illustrations. The book, “You’re Only Human: A Guide to Life,” is retailing at $11.95. Amazon Prime customers can obtain it for a mere $8.41. The Kindle version is $7.99. According to the... Read More →
Wandering Mind… Literally
A link to a video which was part of a campaign promoting “World Creativity and Innovation Week (WCIW)” just crossed my desk. Too bad it showed up a week late. Apparently last week (April 15-21) was designated as “the one week in the year for everyone, at the same time, to be open to and generate new ideas, be open to and make new decisions... Read More →
Watch for it… A ‘No No’ Means ‘Yes, Yes’ for Free Pizza…
Tuesday is news day, and today, Domino’s Pizza announced the first 10,000 MLB.TV subscribers who visit MLB.com/dominos the next business day after a no-hitter is thrown and log in will receive a free, two-topping medium Handmade Pan Pizza (carryout only) when they order online from Dominos.com. The promo is called “Domino’s DomiNoNo.”... Read More →
Going Way, Way Back: Edison’s Short Baseball Film…
The treasure trove on YouTube continues to amaze me. For your viewing pleasure, here is a short film (Duration: 0:27 at 28 fps.) of a baseball game shot in 1898 (not a typo!) by Thomas Edison (yes, THAT Edison). According to this website there was a camera positioned behind home plate. The clip shows a game in progress with action showing two players... Read More →
Power of Stories & More…
Funny, I was zipping through some email newsletters I get when I stumbled upon a common theme: Storytelling. Om Malik, in a post titled “Why data without a soul is meaningless,” had some interesting points about the use of data: “The problem with data is that the way it is used today, it lacks empathy and emotion.” The idea... Read More →
SonicMadness: Not a Skateboard Ad Garners Attention…
I am notorious for having sports on as a background task as I work. Today, while watching March Madness hoops, I caught a glimpse of a Chevy Sonic ad where the car was doing skateboarder tricks. Say what?? I dropped everything and searched YouTube to find it so I could hear and see the complete commercial. My sense is that I may have missed something... Read More →
Visible to the Eye — Works of Literary Graffiti Artists…
Check this out… My brother discovered a post on literary graffiti. This Little Prince reference is awesome. I want a stencil. Thanks, Pete! ## Read More →
Jedemi Icons Unveiled…
Thanks to the prodding of Red Staple Lori, I have been busy moving scripts I’ve written (The Jedemi Chronicles) to iBook format. My stories have ample opportunities to engage the reader on a number of levels. Lori suggested I have icons inserted which would indicate areas where the readers can learn more. For that task, I turned to my favorite... Read More →
Only Different in Your Mind: Pirates to SEAL Train…
Sportswriter Murray Chass just posted an interesting piece about the unusual training program that the Pittsburgh Pirates are putting their young players through this Spring. To make the players mentally stronger and more able to block out distractions, the Pirates have brought in Navy SEALS. Per Pirates General Manager Neal Huntington, “The former... Read More →
