Jedemi Presents

Interesting Man, Uninteresting (or memorable) Beer… Interesting Man, Uninteresting (or memorable) Beer…

I just revisited a story by Barbara Lippert, an advertising critic for AdWeek, that talked about male-themed potential award winners at the Cannes ad festival. She pointed to: “The Man Your Man Could Smell Like” for Old Spice, “The Most Interesting Man in the World” for Dos Equis and “The Man Who Walked Around the World”... Read More →


Henery Hawk & the Spirit of Cooperation… Henery Hawk & the Spirit of Cooperation…

One of my favorite characters from the old Warner Brothers cartoons is Henery Hawk. I like how he is so feisty and determined. This particular cartoon shows how cooperating can help you achieve your goal. ###  Read More →


Emerald Nuts Revisited

Emerald Nuts – Envious Nomads (2004) 0:15 (USA) Emerald Nuts – Egomaniacal Normans (2004) 0:15 (USA) Emerald Nuts – Encouraging Norwegians (2004) 0:15 (USA) Emerald Nuts – Extreme Nurses (2004) 0:15 (USA) ###  Read More →


Icon Creates Passion-Driven Products… Icon Creates Passion-Driven Products…

The New York Times did a story (“What Price Perfection? The $80,000 Army Jeep”) about Jonathan Ward, the 40-year-old owner of ICON, a company that is rebuilding Army jeeps with aircraft-quality parts. Restoration 2.0: Icon CJ3B It referenced how Mr. Ward refers to ICON as a restoration business.  “Restoration” does not begin... Read More →


iPhone 4 Antenna Issues Prompt Creativity… iPhone 4 Antenna Issues Prompt Creativity…

There have been all kinds of really creative posts ever since the antenna issue with the iPhone 4 came to light.  Apparently there’s a “bumper” for that.  Apple said — you’re holding it the wrong way! There was a cartoon. And a Rap video… And a play off of WSJ/All Thing’s Digital pundit, Walt Mossberg. Let’s... Read More →


The Rare Double Eagle — Pebble Beach Golf Links

During the 2010 U.S. Open held at the Pebble Beach Golf Links, Shaun Micheel made a double eagle 2 on the No. 6 hole — a 523-yard, Par 5. He used a 3-iron from 239 yards for his second shot and holed it. Sweet! Apparently this is only the second time in U.S. Open history that a double eagle has occurred. In 1985, at Oakland Hills (near Detroit,... Read More →


Introducing the “Robo-Raptor” Introducing the “Robo-Raptor”

The Wall Street Journal had a front page story about Robo-Raptors (It’s a Bird, It’s a Plan, It’s a Robotic Bald Eagle). It talked about Dutch ornithologist, falconer and mechanical engineer, Robert Musters who created a lifelike “RoBird” that can scare off other birds. Source: Dan Michaels/WSJ “This bird can do... Read More →


First Ever Unboxing:  Well-Contained Outdoorsman First Ever Unboxing: Well-Contained Outdoorsman

Seems like unboxing videos are quite common on the Web.  Most of the time, they have to do with some new fancy gadget.  This is an extension of that concept. Introducing “The Well-Contained Outdoorsman.” In order to be able to take off at a moment’s notice, he has come up with a system of organizing what he needs to bring along. This... Read More →


The Babe:  A Teaching Moment… The Babe: A Teaching Moment…

Love this shot that accompanied an article about Babe Ruth that appeared in The San Francisco Chronicle.  According to his granddaughter, Babe Ruth always had time for children. This photograph is fromNov. 29, 1924. A Teaching Moment.  Read More →


FantasyLand now playing…

Stephen Palgon’s “Fantasyland,” a documentary about fantasy sports players based on the book by Sam Walker, premiered in March on SnagFilms.com. “Fantasyland” follows Jed Latkin, an amateur fantasy baseball fan who earns the chance to compete in an expert league called Tout Wars during the 2008 baseball season. Financed and produced by James... Read More →


NutriBites by Ness

Did you know that the Sports Basement carries an extensive selection of nutrition bars? There are dozens of brands with dozens of flavors. Some are ideal for pre-workout, others are great for keeping you from bonking whether working out or just working. With so many options, deciding which bar to choose can be a challenge. That’s why we created... Read More →


Google invades the Street

I read about this in BrandFreak. Talk about product placement… Check out this bit of embedded branding! ###  Read More →


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