Come for the Sneakerhead exhibit. Stay for so much more. Surprises found all over the Oakland Museum of California…
AWSI Musings: Red Phone Booth Redux — the Clever Repurposing of a Classic…
March 29, 2017 by Leave a Comment
We want one! The clever redux of classic K6 British phone boxes demonstrates a high level of creativity…
AWSI Musings: Fearless Girl Symbol of Empowerment Stays…
March 28, 2017 by Leave a Comment
11-month extension granted to fearless girl staring down the charging bull. With public art like this, you never know what’s going to happen…
AWSI Musings: Fanatic Followers Flock to Freezer Aisle for Flavorful Halo Top…
March 23, 2017 by Leave a Comment
Word of mouth and creative approach to marketing helps protein-packed Halo Top sell out in some stores, even with relatively high prices…
AWSI Musings: Lucky – Not Lucky…
March 22, 2017 by Leave a Comment
Confusion as Lucky Peach subscription mailer –3 years Save 58% — raises hopes, but shutdown imminent per Eater and others…
AWSI Musings: Swatch Embraces Inner Child…
March 20, 2017 by Leave a Comment
Swatch re-commits to embracing the fantasy and imagination of the inner child as a brand breakout…
AWSI Musings: Letting the Irish Storytelling Tradition Lead This St. Patty’s Day…
March 17, 2017 by Leave a Comment
A Friday St. Patrick’s Day seems to mean party all week. We are here to add some variety to the normal fare to honor the Irish storytelling heritage.
AWSI Musings: Starbucks Springs New Cups…
March 16, 2017 by Leave a Comment
Not one-and-done. Starbucks springs new limited-edition Pantone pastel-colored cups. Whimsical or Twitter-egg are options. Have you seen them?
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