AWSI Musings: Toyota Employs a Dummy to Promote Safety…

Toyota hopes you’ll learn a lot about its safety features from new campaign staring an unemployed crash test dummy…

Jukebox Sez: The Get Down’s Gonna Fly is Inspirational…

The Get Down Brothers offer a very inspirational / motivational version of “Gonna Fly Now” that fits the scene perfectly…

AWSI Musings: Bud Frogs Leap Across the Pond…

Per Adweek, the Budweiser frogs are “rising from the swamp after more than 20 years” and heading across the pond to croak-it-out in the U.K…

AWSI Musings: The Mind Calming Mantra…

Awareness of the benefits having a personal mantra is a great thing. How about using your DragonBustR (TM) time to open yourself up to the universe…

AWSI Musings: Frorkin-A – McDs Gets Silly for Signature Sandwiches…

Frork (a fork made of fries) concept is rather amusing and a great way to draw attention to @McDonald’s new signature sandwiches…

AWSI Musings: Pleading the Eleventh…

Not taking oneself too seriously (AKA the Eleventh Commandment) is brilliant. A great reminder for us all…

AWSI Musings: Jug vs. Cup Tours – Events Promoting Events…

Looks like the promotional machine at NBC using a familiar playbook for creating engaging events that make for good social (Instagram, Facebook, Twitter)…

AWSI Musings: Brilliant Tie-in for Giraffe Birth…

Sometimes sponsorships just work — like this one for the birth of the giraffe. Nicely played Toys R Us…