AWSI: Great Eclipse Inspires Great Creativity…

The top banana as far as Eclipse-related promotions, goes to Chiquita with its “banana sun” campaign. Why?

…For two glorious moments before and after the total(-ly overrated) solar
eclipse, Chiquita will temporarily turn the sun into a giant banana…

It’s so visually memorable — in fact, we think that when the moon is doing its regular monthly thing (new moon, quarter moon, half moon, full moon), you’ll be thinking bananas too. We think
the teaming of agency Wieden & Kennedy with the folks at Funny or Die, to create the “Banana Sun” concept was brilliant.

Check it out here:

Dossie gives them a thumbs up! You can read about it here or just watch for it online.


And there’s more!

AdAge has pointed out more food related campaigns with good visuals.

Ready for some… Moonshines?

Looks like Dunkin’ Donuts will temporarily retire Munchkins — replacing them with Moonchkins. We like the positioning articulated in the video about making the eclipse experience available to those outside the “Path of Totality.”


And in case you missed it, here’s a story


That’s a wrap! Enjoy your Eclipse Monday and experience it safely!

—The Gang

And the Jukebox Sez…
It’s bananas… b-a-n-a-n-a-s…


Our guess is that he’d have no patience during the Eclipse either…


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