AWSI: JedemIdea, Energy & Power…

With the release of the first of what should be many expressions of the Jedemi Chronicles, we’ve been pondering how to explain what we perceive to be the end game here. For sure, we can tell that a lot of what Jedemi is about is the discovering of interesting things… more »

AWSI: Responsible Stewards? Thunk Again…

To solve a mystery — That thunking sound referenced in our Facebook post earlier in the week came from Restoration Hardware’s bundle of 13 source books which they claim add up to a “significantly reduced impact on the environment.”   We say, “hummm….” They certainly have gone out of their… more »

What We’re Reading – the 0514 Edition

The Jedemi way is to have several books going at once. The preference is a traditional-style book where we can make notes in pencil (lots of underlining and scribbles). And the Jedemi challenge is to schedule time to make progress working through the books. We are contemplating doubling up on… more »

AWSI: Weber’s Gourmet BBQ System is Cool But Incomplete…

The Home Depot “Thrill of the Grill” page on their weekly ad drew our attention to a “new!” $399, “EXCLUSIVE WEBER SPIRIT E-210 2-BURNER GAS GRILL FEATURING GOURMET BBQ SYSTEM.” Yes, those were Home Depot’s shouts (as in all caps). Seriously though… what’s not to like about a BBQ which… more »

AWSI: Lacoste’s Beautiful Sport Ad Has Wings…

The Lacoste ad (Tagline: Life is a Beautiful Sport) which appeared in the Sunday NY Times caught our eye. The gentleman on the light pole reminded us of one of our favorite movies: Wings of Desire by Wim Wenders. There is no specific all to action. The impression it left… more »

Staying Curious: What We Learned from a Unwatchable Show…

AMC’s Mad Men series is part way through its last season. For a while now, it has fallen off the list of “must see” TV. In fact, this season, we have resorted to reading the recaps from AdAge and Barbara Lippert’s Mad Blog before deciding whether to invest time actually… more »

Pinteresting Way to Reach Target Customers…

While flipping through the various circulars (ads) that come with the Sunday paper, we came upon an attention getter from Target. They showed sale items in the context of what you could bake. The theme, of course, was the upcoming Easter holiday. Right smack in the middle of the page, the words “dessert pinspiration” appeared along with the Pinterest logo.

AWSI: Mark the Inventor King is Amazing…

The NY Times story about a 23-year old inventor who created a granola texture analyzer machine for General Mills only scraps the surface of what makes Mark “the Inventor” King so amazing.