Schools to Teach Critical Thinking with Movies

The program should help kids manage and decode the barrage of visual information they absorb in daily life, to “shape their minds to a critical way of looking at these images and what they mean, and how to interpret them…

Viewing “The Hurt Locker” in Another Dimension…

Much has been said about the mega-blockbuster, Avatar being available in 3-D (as in third dimension) — a viewing format that requires special glasses.  3-D is picking up steam in Hollywood because it is supposed to be more engaging.
The thing is, I discovered that there is another way to engage the viewer without the [...]

Just Say No to Embargoes…

In the PR Industry there is the concept of embargo, which basically means that you can pre-brief a journalist or blogger on a topic with the intent of getting them to write a story that coincides with the press release hitting the wire… but NOT before.
Embargoes are painfully annoying. Over at TechCrunch, Michael Arrington [...]

Quacking up on Wall Street…

On Thursday, Wall Street ducked… er… not exactly.
Rather, the New York Stock Exchange (NYSE) had its closing bell quacked by the AFLAC duck. Why? Because, believe it or not, it is the spokeduck’s 10th birthday and the supplemental insurance company’s 55th year in business.
Timed for this occasion, AFLAC’s president and COO, Paul Amos [...]

Twitter-Powered Popcorn Machine

This is pretty darn clever. Dave Britt and Justin Goeres came up with a way to make popcorn one Tweet at a time. The video below explains it.
It was their entry for the Fireworks Popcorn’s “Creative Pop 2010!” contest, which they won.
They used a custom LabVIEW program which polls Twitter for any [...]

Soup: Neuromarketing & Why We buy

When I first read this story, “The Emotional Quotient of Soup Shopping
Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper.   Mucking around with labels and the merchandising of soup cans may garner additional sales, but to be [...]

GSP Does Chicken Right…

Goodby Silverstein & Partners (GSP) scored big time during the 2010 Super Bowl with its “Screamin’ Chicken” ads for Denny’s.   A story appearing on Monday in The Wall Street Journal said, “A Denny’s commercial, in which chickens scream in terror at the thought of the eggs needed to support the restaurant chain’s breakfast special, [...]

Introducing Toll House Tales, a Scripel

Now available in the Jedemi Presents section, Toll House Tales: All Fired Up, a serialized scripel (part script, part novel).
This is the story about three young women (ranging in age from mid-twenties to mid-thirties) who end up spending an Autumn weekend together at an Oregon beach house. For two of the women, this is a [...]

Super Bowl: Who Dat at Halftime?

Just remembered an excellent segment from the Animaniacs that is quite appropriate for the Super Bowl halftime show.

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Super Bowl Ad Watch: Kia Toys…

From cute hamsters to cute toys. Kia has a new ad timed for the Super Bowl, “Joy Ride” that features a cast of characters that are life size toys. The promo is for the 2011 Sorento SUV.

Super Bowl Ad Watch: EA Can’t Say “Go to Hell!”

Electronic Arts (EA) has a new video game coming out on Tuesday, February 9, called Dante’s Inferno which really IS based on The Divine Comedy: Hell by Dante Alighieri. To promote it, on Super Bowl Sunday, EA is running an ad to invite 100 million football fans to join Dante on an adventure that spans [...]

Super Bowl Ad Watch: Dockers & Shazam

If you’ve got an iPhone, you can engage with a particular Super Bowl ad on an entirely new level.
According to MediaPost write-up, there will be an ad for Dockers (first appearance during the Super Bowl since 2002) where viewers who use the Shazam app will be taken to a specially created branded-content page where [...]

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