Last week, ESPN said the Wednesday morning FIFA World Cup match between the United States and Algeria — in which the Americans scored a dramatic goal in stoppage time to earn a 1-0 win and a spot in the Round of 16 — was the highest-rated and most-watched soccer game in the history of ESPN [...]
The ad ran in The Wall Street Journal on Thursday. Great timing considering the level of interest in the 2010 FIFA World Cup had ratcheted up considerably with the United States making just made it into the “knockout round” the day before (See “The Americans Have Landed” which appeared on page D8 in the same [...]
Nike isn’t an official sponsor of the 2010 FIFA World Cup. That designation goes to Adidas, who paid $350 million for a seven-year deal which expires after the 2014 World Cup in Brazil. As an official FIFA top tier partner, Adidas supplied game balls (the controversial Jabulani) and has outfitted FIFA officials and refs. They [...]
During the 2010 U.S. Open held at the Pebble Beach Golf Links, Shaun Micheel made a double eagle 2 on the No. 6 hole — a 523-yard, Par 5. He used a 3-iron from 239 yards for his second shot and holed it. Sweet! Apparently this is only the second time in U.S. Open history [...]
Last week, Swedish retailer IKEA announced they plan to to phase out all incandescent light bulbs in their U.S. stores starting August 1, 2010, as part of an environmental initiative that has a target date of incandescent bulb elimination by January 1, 2011. No worries though. IKEA also mentioned the following: IKEA customers will have [...]
The Wall Street Journal had a front page story about Robo-Raptors (It’s a Bird, It’s a Plan, It’s a Robotic Bald Eagle). It talked about Dutch ornithologist, falconer and mechanical engineer, Robert Musters who created a lifelike “RoBird” that can scare off other birds. “This bird can do what a real bird can do,” remarked [...]
Golf stuck in the Stone Ages? That’s the general feeling after having spent an afternoon at the Stone Tree Golf Club in Novato.
In case you missed the FIFA World Cup match between England and the United States, here is a re-enactment of the highlights (lowlights?) using LEGOs. The U.S. got a historic result, a 1-1 draw with England to open the 2010 World Cup for both sides. Steven Gerrard opened the scoring in the fourth minute, but [...]
Seems like unboxing videos are quite common on the Web. Most of the time, they have to do with some new fancy gadget. This is an extension of that concept. Introducing “The Well-Contained Outdoorsman.” In order to be able to take off at a moment’s notice, he has come up with a system of organizing [...]
You may have seen the full page ads where the Mini is calling out Porsche. Part of a campaign developed by Mini’s agency’s Butler, Shine, Stern & Partners, there is an extensive Facebook component (www.facebook.com/MINIUSA) which includes a very funny video where the Mini U.S. president Jim McDowell throws down the gauntlet. MINI vs [...]
Decision chart from 2009. Things haven’t changed much in a year.
A story in The New York Times pointed out how the classic, Thomas Edison light bulb (filament style) is making a come back: “The filament light is now so ubiquitous that it has prompted a backlash among those who deem it overexposed – a badge of retro cool that is fast becoming the restaurant-design equivalent [...]