NutriBites by Ness

Did you know that the Sports Basement carries an extensive selection of nutrition bars? There are dozens of brands with dozens of flavors. Some are ideal for pre-workout, others are great for keeping you from bonking whether working out or just working. With so many options, deciding which bar to choose can [...]

Trading Mouse Ears for Cards that Attax…

“I’m like a crazed man about this,” says Mr. Eisner. “It’s not my job to analyze it, but to make it grow.”
It figures that it took someone like Michael Eisner, the former chief of the Walt Disney Company, to come up with a way to move baseball cards from the realm of collectors back into [...]

Shirts Off for Southwest’s Bags Fly Free Ad

If you watched any of the March Madness NCAA basketball games, you mostly had a chance to view a very delightful ad that Southwest was running to promote their “Bags Fly Free” policy.

It is rare for me to call something delightful, but this one was clever and brilliant and full of energy. Plus, you [...]

Mad Men Barbie Dolls?

According to a story by Stuart Elliott of The New York Times, Mattel has plans to add “Mad Men” inspired Barbie and Ken dolls to their line.  He said it was “a promotion for the television series as well as for Barbie.”
Now before you go off wondering if little girls will be replacing tea parties [...]

Schools to Teach Critical Thinking with Movies

The program should help kids manage and decode the barrage of visual information they absorb in daily life, to “shape their minds to a critical way of looking at these images and what they mean, and how to interpret them…

Viewing “The Hurt Locker” in Another Dimension…

Much has been said about the mega-blockbuster, Avatar being available in 3-D (as in third dimension) — a viewing format that requires special glasses.  3-D is picking up steam in Hollywood because it is supposed to be more engaging.
The thing is, I discovered that there is another way to engage the viewer without the [...]

Just Say No to Embargoes…

In the PR Industry there is the concept of embargo, which basically means that you can pre-brief a journalist or blogger on a topic with the intent of getting them to write a story that coincides with the press release hitting the wire… but NOT before.
Embargoes are painfully annoying. Over at TechCrunch, Michael Arrington [...]