Quacking up on Wall Street…

On Thursday, Wall Street ducked… er… not exactly.
Rather, the New York Stock Exchange (NYSE) had its closing bell quacked by the AFLAC duck. Why? Because, believe it or not, it is the spokeduck’s 10th birthday and the supplemental insurance company’s 55th year in business.
Timed for this occasion, AFLAC’s president and COO, Paul Amos [...]

Twitter-Powered Popcorn Machine

This is pretty darn clever. Dave Britt and Justin Goeres came up with a way to make popcorn one Tweet at a time. The video below explains it.
It was their entry for the Fireworks Popcorn’s “Creative Pop 2010!” contest, which they won.
They used a custom LabVIEW program which polls Twitter for any [...]

At the Hockey Rink, Lefties Rule, Especially in Canada…

The Olympic hockey matches have been especially riveting for me ever since I read an article in The New York Times by Jeff Klein (It’s Not Political, but More Canadians Are Lefties).  He pointed out that according to sales figures from hockey stick manufacturers, a majority of Canadian hockey players shoot left-handed, and a [...]

Soup: Neuromarketing & Why We buy

When I first read this story, “The Emotional Quotient of Soup Shopping
Campbell’s Taps ‘Neuromarketing’ Techniques to Find Why Shelf Displays Left Some Customers Cold” in The Wall Street Journal (WSJ), I found myself talking at the newspaper.   Mucking around with labels and the merchandising of soup cans may garner additional sales, but to be [...]

GSP Does Chicken Right…

Goodby Silverstein & Partners (GSP) scored big time during the 2010 Super Bowl with its “Screamin’ Chicken” ads for Denny’s.   A story appearing on Monday in The Wall Street Journal said, “A Denny’s commercial, in which chickens scream in terror at the thought of the eggs needed to support the restaurant chain’s breakfast special, [...]

Introducing Toll House Tales, a Scripel

Now available in the Jedemi Presents section, Toll House Tales: All Fired Up, a serialized scripel (part script, part novel).
This is the story about three young women (ranging in age from mid-twenties to mid-thirties) who end up spending an Autumn weekend together at an Oregon beach house. For two of the women, this is a [...]

Super Bowl: Who Dat at Halftime?

Just remembered an excellent segment from the Animaniacs that is quite appropriate for the Super Bowl halftime show.

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Super Bowl Ad Watch: Kia Toys…

From cute hamsters to cute toys. Kia has a new ad timed for the Super Bowl, “Joy Ride” that features a cast of characters that are life size toys. The promo is for the 2011 Sorento SUV.

Super Bowl Ad Watch: EA Can’t Say “Go to Hell!”

Electronic Arts (EA) has a new video game coming out on Tuesday, February 9, called Dante’s Inferno which really IS based on The Divine Comedy: Hell by Dante Alighieri. To promote it, on Super Bowl Sunday, EA is running an ad to invite 100 million football fans to join Dante on an adventure that spans [...]

Super Bowl Ad Watch: Dockers & Shazam

If you’ve got an iPhone, you can engage with a particular Super Bowl ad on an entirely new level.
According to MediaPost write-up, there will be an ad for Dockers (first appearance during the Super Bowl since 2002) where viewers who use the Shazam app will be taken to a specially created branded-content page where [...]

Super Bowl Ad Watch: Go Daddy Does it Again

The CEO and Founder of GoDaddy.com, Bob Parsons, has to be having a chuckle over this one. Traction gained from banned ad is priceless.

GroundHog to Text; Is Tweeting Far Behind?

Updated 2 Feb 2010 - Fun post from Kara Swisher of All Things Digital.
From 15 January 2010
AP had an eye-catching story this week about our favorite ground hog, Punxsutawney Phil. Anyone wanting to find out Phil’s Ground Hog Day (February 2) prediction can do so by texting “Groundhog” to 247365.
Though it take the [...]