Off the Wall Jeans – Sony’s Up-cycling Project

The Creativity Online website just posted a story about Sony’s Recycle Project Jeans. In brief, what Sony did was take outdoor banners that had been used for ad campaigns and turned them into jeans which they then sold by displaying them on the side of the Sony building in Tokyo. Got that? This video tells [...]

Google invades the Street

I read about this in BrandFreak. Talk about product placement… Check out this bit of embedded branding! ###

Changing the Definition of Fast Food – The Chipotle Story

According to a study conducted by Technomic (“Status and Future of Fast Foods: Consumer Trend Report” ), the perception of fast food is no longer confined to quick-service, drive-thru restaurants and convenience stores. The food industry research and consulting firm noted that a dual concept has emerged, consisting of traditional fast food, and of “food [...]

Silly Phrases…

Mash-ups or misuse? Where do those silly phrases come from? Do you even notice them?

Bud’s Fetching Clydesdale Tops Most Liked Ad List…

According to a survey conducted by The Nielsen Company, the Budweiser Clydesdale ad where the horse fetches a large tree, topped the list of “Top 10 Most Liked Commercials” and “Top 10 Most-Recalled TV Commercials” for 2009. The survey covered January through November 2009 and is heavily weighted towards ones premiering during the Super Bowl. [...]

Ready for your Click Moment? Check out this LEGO App…

The LEGO Group recently unveiled an app in the iTunes Store called LEGO Photo that is designed to take any photo you have stored on your iPhone or iPod Touch and give it a brick makeover. The app has a supplemental website called LEGOClick.com which wants to be a sort of third place/community  for artists, [...]

Origins of Jedemi – The Timeline

A huge part of the Jedemi project was the timeline I put together in Excel.  I was working off a hunch that these “spirits from the past” knew each other and/or were exposed to similar influencers. So here are a few snapshots from that huge spreadsheet I put together. Not only was this helpful by [...]

Origins of Jedemi – One in a Series

The other day it crossed my  mind that I should provide some background on how my Jedemi project came about.  It’s been years in the making.  In fact, I tied the beginning to the purchase of my first Jeep in June 1993.  But really, the seeds were planted long before that. So here are a [...]

Large Washer is Good – New LG Ad Campaign

The email blast had this headline, “LG Looms Large” followed by a tease about a giant bra. I’ll admit that had me scratching my head. In my mind, LG was a manufacturer of some snazzy phones — like the superphone unveiled last week at CES called the non-memorable (and not creative) GW990. PC Magazine’s Sascha [...]

Taking in Tyler’s Place

On a non-sunny Sunday, we decided to wander into Mill Valley and check out the retail outlet that Food Network chef Tyler Florence had opened there. Felt a lot like William Sonoma meets Home Chef. The location is actually where the first ever Banana Republic stood.

The Importance of Play…

I just came across an Op-Ed piece (The New York Times Sunday Opinion) by Alison Gopnik that I had saved from August titled, “Your Baby Is Smarter Than You Think.” As I reread it, I smiled. There are some really good points and those points reminded me of something we often lose as we race [...]

The Nationwide Big Chill – There’s a Reason for it…

Baby it’s cold outside. Even in the SF Bay Area where a persistent fog (er haze) has blocked the sun from showing its face for weeks in many regions (i.e. East Bay).

In an article in The New York Times by Kenneth Chang offers an explanation for what’s going on…