Ponderable: Letter writing of old meets email of today…

Who would have thought a post about behavioral studies connecting letter writing and emails would turn into a discussion about journal writing and knowing why you do, what you do?

Who is that guy and why should I care?

During a commercial break between the games I was watching (bouncing between football and baseball) an ad caught my eye. Not because it was particularly well done or funny. I watched a guy in a suit walking around talking about car stuff (clearly I wasn’t paying too close attention), and I wondered, “Who [...]

Cheerios & Trader Joes: Real Simple’s 18 Top Cereals

RealSimple.com posted a slideshow/story covering a topic near and dear to my heart (and stomach) — The Best Breakfast Cereals.Of course, I was curious because I REALLY like my cereal. I wanted to see what constituted a “Best” designation. Apparently, The Real Simple testers ate their way through 42 boxes and came up [...]

Is it Monday yet? — ESPN and W+K Create Engaging Ad for Monday NIght Football

If you see someone standing in front of a storefront window, jumping around and maybe yelling “oh yeah!” to no one in particular, there’s no need to cross the street or completely avoid eye contact. Especially if it is a Monday…

You can count on ESPN’s series of “Is it Monday yet?” ads that promote [...]

Whole ‘Lotta Drinkin’ Goin’ On… with App & Gear Assist

Heading into the weekend, there were two party-related stories that caught my eye. TechCrunch’s MG Siegler had an interesting post a new app for the iPhone, called Power Music Hour. Sounds innocuous enough.
“Power Music Hour is a fun new way to listen to music from your iTunes library! Just select a playlist and [...]

Dominoes Makes Delivery Point without Social Networking…

UPDATED:  These days, it seems like every marketing campaign is heavy on social networking aspect (i.e. Twitter, Facebook tie-ins) since that’s what’s perceived to be “in.” I guess that’s why I found this approach by Domino’s Pizza in the Netherlands especially refreshing. It’s very visual and very much in line with where its [...]

Testing Animation

This is a test of a new animated way of putting a story together.

When Smoking & Ads Ruled…

I recently came upon a Packaging Digest story that referenced a Flintstones commercial for Winston cigarettes.  I guess that shouldn’t be too surprising now that we’ve been exposed to
AMC’s Mad Men where smoking was pretty much ubiquitous at the offices of Sterling Cooper (circa 1960).   The Flintstones (1960-1966), much like The Simpsons today, ran [...]

For Real? The Madden Jinx Continues…

Again? Who would have thought that being on the cover of EA’s Madden NFL 10 football video game would be such a risky proposition?
Last night, in the NFL season opener, Madden “cover player” Troy Polamalu of the Steelers, (who appears with Larry Fitzgerald of the Arizona Cardinals on cover of the Madden video game), [...]

Target NYC Billboards to be “Upcycled” into Anna Sui bags

Target has just transformed its iconic Times Square billboards into an artistic homage to New York City with the unveiling of larger-than-life commissioned works from emerging artists. The billboards, which will remain on display through the end of October, are slated to take on a second life after their run on 42nd Street when the [...]

Not that Papa?!?

When I first heard about Beard Papa and saw the logo, I was wondering if there was a Hemingway connection. “Totally unrelated,” I was told. Humm…  Clearly, I  needed to do some Google research to find out the real scoop.

MetsSloppily: Board Game that’s Spot on…

As if being a New York Mets fan this year isn’t sad enough, while perusing the Weekend section of The Wall Street Journal this morning, I almost spewed my coffee when I came upon this: MetsSloppily.

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