Finding an Angle: Focus on Fructose…

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Looks like General Mills has some new messaging they want consumers to digest: Big G cereals deliver great taste with NO high fructose corn syrup Actually, in the FSI, the first message was: Great Taste ANY TIME OF DAY! So the common denominator is “Great Taste.” They seem to be…

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DragonBustRs and the Jedemi Framework…

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We just completed the first pass at trying to explain the Jedemi Framework. You see, Jedemi is more than the stories in the Chronicles. It offers a means for dealing with the dragons that block you — preventing you from following your bliss. Please take a look. We are so…

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If You Engage Them, They Will Sell…

That seems to be the message that Sprint Business is communicating in an ad campaign which actually kicked off two months ago, but caught our attention on Tuesday. In the Marketplace section of The Wall Street Journal, Sprint Business took out a full page (B5).  The bottom was an actual… more »

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Sunday Musings – Table for Three with Kobe & Arianna

It was one of those newspaper articles we set aside because we wanted to do a deep read, not power scan. To us, getting Kobe Bryant (LA Lakers star) and Arianna Huffington (writer, co-founder and editor in chief of the Huffington Post Media Group) to sit for a meal and… more »


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AWSI: Crunching On is a Good Thing, But…

Almonds are good for you.  We know that.  A handful of “toast ’til toasted” almonds can do wonders for maintaining your energy level. We were amused by this ad promoting California almonds that appeared in Sunset Magazine’s October 2014 issue.   That energizer almond kid certainly was an eye catcher… more »

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Get it Now: Taming of Viv on Kindle and iBook…

We are thrilled to announce that “The Taming of Viv” is now available in Amazon Kindle format. Just click here. For those with an iPad, please give our multi-touch demo a try. You can find it here. Some Background: Did you ever wonder why a song popped into your head… more »


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Who Ya Gonna Call? Jedemi Introduces DragonBustRs Logo

With the help of an extremely talented artist (Mark Hill of Hill Cartoons and Humorous Illustrations), we have come up with a really cool logo that sums up what Jedemi is really about. In essence, if you are going to “Follow your bliss,” then you need to be prepared for… more »

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Help Wanted Update- Taming of Viv Needs Eyeballs…

Quick update (1 September 14): New resources are available! There is an IMDB list of movies referenced in Viv.  You can find them here. We’ve made a Spotify playlist of the songs the Enchanted Jukebox played or were talked about in Viv.  Hopefully you can link to it from here…. more »