Dear Netflix: Please Protect this Prince with Immersive Sound…

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Another “Dear Netflix” post containing ponderables for protecting “The Little Prince” movie which they rescued. Focus on immersive sound (Dolby Cinema Technology) now available at the AMC 12 in NewPark Mall…

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SCMF Musings: When I live my Dream – Flight from a Kid’s POV…

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The spirit of adventure is definitely embraces in this ad that let’s you experience Heathrow airport from a little girl’s perspective. A summer time theme perhaps?

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SCMF Musings: MLB All-Star Game noGO…

MLB’s midsummer classic (All-Star Game) had disappointing ratings (less than 10 million viewers) . But is there more to the story than what’s being reported?

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AWSI: The $100 Million Story That Resonates…

The Secret Life of Pets” opened to a whopping $103.2 million over the weekend, according to studio estimates. Success attributed to its originality. We say its was something more…


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AWSI: Twinkies are a Survivor Thanks to the Brand Whisperer…

Thanks to Brand Whisperer, Metropoulos, Hostess and Twinkies are surviving and thriving with an IPO coming soon. Also, look for fried Twinkies in a Wal-Mart near you. The playbook sounded familiar to us…

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SCMF Musings: Big Boy vs. Big Boy – Who Knew?

A Big Boy is a Big Boy is a Big Boy, right? Not exactly. We discovered the makeover in this headline was NOT the Big Boy we thought…


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What We’re Reading – the 0716 edition

Two television series dominate the current reading stack. Sports continue to amuse and the discovery of Krazy Kat has been delightful. Check out what we’re reading!

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AWSI: It’s a Game of Ratings…

Drama… The NBA Finals had lots of it as seen on Disney’s ABC and the Entertainment & Sports Programming Network (ESPN) which equaled huge ratings. As for Comcast/NBC and the NHL Stanley Cup Finals, both drama and ratings were lacking. Borrowing from the mouse’s playbook may be in order…