Introducing Jedemi “SNapkins”…

The Gang has taken over with a new form-factor to facilitate curation for the cultivation of the curious mind— the SNapkin.

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DragonBustR Time! Give Yourself 20 to Start…

Before you can “follow your bliss,” you need to find a way to gain time in your day to read, write and explore. You can start by simply grabbing 20 minutes. Learn more about our DragonBustR technique here.

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AWSI Musings: McDs Shakes Things Up with Shamrock Shake-Friendly STRAW…

Who knew you needed a STRAW to fully enjoy the new limited edition Shamrock Shakes at McDonald’s? See what the team of engineers invented…

AWSI Musings: Snickers SI Swimsuit Issue Takeover is Quite Clever…

Snicker’s “You’re Not You When You’re Hungry” campaign found an awesome vehicle to garner attention — the back cover and the inside back cover of SI’s swimsuit issue…


Oops! Our Bad. DragonBustR Delay of Game…

It just dawned on us that we were so busy tailing Annie — including to Pebble Beach and back — that we forgot to hit SEND on the DragonBustR newsletter.
And this one is especially important as we ramp up the “Hire Our Annie” campaign…

AWSI Musings: Psyched ‘Bout Super Snackadium …

Check out the Snackadium — an Super Bowl tradition which inspires…


AWSI Musings: We Dig What Simms Sez…

Super Simms inspires with tale of his upbringing and his papers…

AWSI Musings: IKEA’s Open Source Sofa Provides Cheap Thrills…

IKEA is actively encouraging “mods” — DIY customizations to fit a space, or change functions entirely over time…


AWSI Musings: Reality Bites at B-Dub…

It’s frustrating when reality doesn’t match expectations. The B-Dub experience was disappointing to say the least…

AWSI Musings: Doing Key to Learning..

Updated with Proof Point; Nike said “Just Do It!” We concur. The best way to learn and improve is to get out there…