Gorillaz Three-For…

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The Jukebox is at it again — This time it is a Gorillaz song. I knew the ditty and some of the lyrics (which happen to be looping continuously in my head presently), but not the name. Thanks to iTunes and Google, figured it out: Dare by the Gorillaz. You’ve…

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What We’re Reading – February Edition…

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Time to give an update on what books we’re cycling through. We made some really good discoveries and find the reading quite enlightening. Check it out. One thing leads to another, that’s for sure. In this case, as we were reading the fine book “Episodes with Wayne Thiebaud,” we became…

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Dawn Falls Climber: It’s About Realizing Your Dreams…

Climbers Tommy Caldwell and Kevin Jorgeson became instant celebrities after their record-setting achievement on the mammoth vertical granite face in Yosemite National Park. They set a 19-day free climbing record when they became the first men to free climb the Dawn Wall on El Capitan. But to us, the real… more »

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What We’re Reading – December…

Time to give an update on what books we’re cycling through.  We made some really good discoveries and find the reading quite enlightening. Check it out.   Take a look at this…   Our pal,  St.X would dig this one for sure.  We are finding Gerald Zaltma’s “How Customers Think:… more »


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Finding an Angle: Focus on Fructose…

Looks like General Mills has some new messaging they want consumers to digest: Big G cereals deliver great taste with NO high fructose corn syrup Actually, in the FSI, the first message was: Great Taste ANY TIME OF DAY! So the common denominator is “Great Taste.” They seem to be… more »

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DragonBustRs and the Jedemi Framework…

We just completed the first pass at trying to explain the Jedemi Framework. You see, Jedemi is more than the stories in the Chronicles. It offers a means for dealing with the dragons that block you — preventing you from following your bliss. Please take a look. We are so… more »


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If You Engage Them, They Will Sell…

That seems to be the message that Sprint Business is communicating in an ad campaign which actually kicked off two months ago, but caught our attention on Tuesday. In the Marketplace section of The Wall Street Journal, Sprint Business took out a full page (B5).  The bottom was an actual… more »

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Sunday Musings – Table for Three with Kobe & Arianna

It was one of those newspaper articles we set aside because we wanted to do a deep read, not power scan. To us, getting Kobe Bryant (LA Lakers star) and Arianna Huffington (writer, co-founder and editor in chief of the Huffington Post Media Group) to sit for a meal and… more »