AWSI: Crunching On is a Good Thing, But…


Almonds are good for you.  We know that.  A handful of “toast ’til toasted” almonds can do wonders for maintaining your energy level. We were amused by this ad promoting California almonds that appeared in Sunset Magazine’s October 2014 issue.   That energizer almond kid certainly was an eye catcher…

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Get it Now: Taming of Viv on Kindle and iBook…


We are thrilled to announce that “The Taming of Viv” is now available in Amazon Kindle format. Just click here. For those with an iPad, please give our multi-touch demo a try. You can find it here. Some Background: Did you ever wonder why a song popped into your head…

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Enchanted Jukebox ready to play on.

Help Wanted Update- Taming of Viv Needs Eyeballs…

Quick update (1 September 14): New resources are available! There is an IMDB list of movies referenced in Viv.  You can find them here. We’ve made a Spotify playlist of the songs the Enchanted Jukebox played or were talked about in Viv.  Hopefully you can link to it from here…. more »


ASWI – Shellraiser is a Keeper…

As appalling as it may be to think that the Teenage Mutant Ninja Turtle franchise is pushing toys for pre-schoolers, we’ve deemed the product highlighted on page 18 of the Sunday Target ad post-worthy. The Shellraiser vehicle from Playmates Toy has bells and whistles (or as the ad copy states,… more »


FSI – What’s New and Notable – 002

This week’s edition of FSI What’s New & Notable is focusing on hot sauce. The FSI featured a ginormous burger that took up 50% of the ad. It was a drippy burger too, like the kind you see on Carl’s Jr. television ads. We aren’t burger people and were about… more »


What We’re Reading – August Edition…

As mentioned in May’s post, the Jedemi way is to have several books going at once.  Having just completed Biz Stone’s “Things a Little Bird Told Me: Confessions of the Creative Mind,” which was awesome, it was time to get some new books in the mix.   Check it out.  … more »


FSI – What’s New and Notable – 001

Anyone who gets a Sunday newspaper delivered to their doorstep (or driveway) knows that part of its considerable “thunk” are the ads that are included in the form of circulars and free standing inserts (FSI). We like them for several reasons. You can get a sense of what’s trending. You… more »

Credit: NYT Robert Capun

AWSI: Changing the Eye is a Good Thing!

Last Sunday The New York Times had a nice “Table for Three” write-up featuring Michael Kors (MK) and a favorite of ours, Danny Meyer (DM). It appeared in the SundayStyles section, so it may have been missed by many readers who normally breeze by this part of the paper. The… more »