AWSI Musings: Fearless Girl Symbol of Empowerment Stays…

11-month extension granted to fearless girl staring down the charging bull. With public art like this, you never know what’s going to happen…

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DragonBustR Time! Give Yourself 20 to Start…

A Jedemi Original – Please check it out. Before you can “follow your bliss,” you need to find a way to gain time in your day to read, write and explore. You can start by simply grabbing 20 minutes. Learn more about our DragonBustR technique here.

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AWSI Musings: Red Phone Booth Redux — the Clever Repurposing of a Classic……

We want one! The clever redux of classic K6 British phone boxes demonstrates a high level of creativity…

AWSI Musings: Starbucks Springs New Cups…

Not one-and-done. Starbucks springs new limited-edition Pantone pastel-colored cups. Whimsical or Twitter-egg are options. Have you seen them?


AWSI Musings: Yes Words Spill Out in Roundabout Way…

Digging the story behind the story — Yes lyrics to Roundabout inspired by road trip in Scotland. There’s more to the story too!

Introducing Jedemi “SNapkins”…

The Gang has taken over with a new form-factor to facilitate curation for the cultivation of the curious mind— the SNapkin.


AWSI Musings: McDs Shakes Things Up with Shamrock Shake-Friendly STRAW…

Who knew you needed a STRAW to fully enjoy the new limited edition Shamrock Shakes at McDonald’s? See what the team of engineers invented…

AWSI Musings: Snickers SI Swimsuit Issue Takeover is Quite Clever…

Snicker’s “You’re Not You When You’re Hungry” campaign found an awesome vehicle to garner attention — the back cover and the inside back cover of SI’s swimsuit issue…


Oops! Our Bad. DragonBustR Delay of Game…

It just dawned on us that we were so busy tailing Annie — including to Pebble Beach and back — that we forgot to hit SEND on the DragonBustR newsletter.
And this one is especially important as we ramp up the “Hire Our Annie” campaign…