Help Wanted Update- Taming of Viv Needs Eyeballs…

Enchanted Jukebox ready to play on.

Quick update (1 September 14): New resources are available! There is an IMDB list of movies referenced in Viv.  You can find them here. We’ve made a Spotify playlist of the songs the Enchanted Jukebox played or were talked about in Viv.  Hopefully you can link to it from here.…

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ASWI – Shellraiser is a Keeper…


As appalling as it may be to think that the Teenage Mutant Ninja Turtle franchise is pushing toys for pre-schoolers, we’ve deemed the product highlighted on page 18 of the Sunday Target ad post-worthy. The Shellraiser vehicle from Playmates Toy has bells and whistles (or as the ad copy states,…

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FSI – What’s New and Notable – 002

This week’s edition of FSI What’s New & Notable is focusing on hot sauce. The FSI featured a ginormous burger that took up 50% of the ad. It was a drippy burger too, like the kind you see on Carl’s Jr. television ads. We aren’t burger people and were about… more »


What We’re Reading – August Edition…

As mentioned in May’s post, the Jedemi way is to have several books going at once.  Having just completed Biz Stone’s “Things a Little Bird Told Me: Confessions of the Creative Mind,” which was awesome, it was time to get some new books in the mix.   Check it out.  … more »


FSI – What’s New and Notable – 001

Anyone who gets a Sunday newspaper delivered to their doorstep (or driveway) knows that part of its considerable “thunk” are the ads that are included in the form of circulars and free standing inserts (FSI). We like them for several reasons. You can get a sense of what’s trending. You… more »

Credit: NYT Robert Capun

AWSI: Changing the Eye is a Good Thing!

Last Sunday The New York Times had a nice “Table for Three” write-up featuring Michael Kors (MK) and a favorite of ours, Danny Meyer (DM). It appeared in the SundayStyles section, so it may have been missed by many readers who normally breeze by this part of the paper. The… more »

My SISTEM51 Adventure.

Staying Curious: The SISTEM51 Adventure

Ad triggers curious mind and kicks off an adventure. What WAS the story in the back?


Sunday Musings – By Changing Ourselves We Can Change the World…

It has been a really nutty week.  The world seems to be spiraling out of control with so many matters of importance seemingly shunted aside by leaders who should know better. I totally get why Rat did that. That “It is what it is” phrase represents a fork in the… more »