Let’s Rally and Protect this Prince!

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A week before St. Exupery’s birthday. Let’s rally to “Protect this Prince”! Dear Netflix posts point the way…

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SCMF Musings: Keebler’s Ernie Elf Take on Social Media…

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An AdChoice side bar pop-up for Keebler’s Fudge Stripe cookies was so enticing, we had to click along to follow — and were rewarded with amusing posts of Ernie, the chief Keebler Elf.

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SCMF Musings: Nike Ready to Leverage NBA Finals…

NBA Finals are “bigger than basketball” as sneakers have their “moment(s)” on a center stage in front of a large broadcast audience. Nike’s timely release of new LeBron Soldier shoes and a new ad campaign are proof that there was a lot on the line in Game 7.

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SCMF Musings: The Big Switch – Test Man Now at Sprint…

“Can you hear me now?” actor and former Verizon “Test Man” Paul Marcarelli, is appearing as himself in the new Sprint ads tagged #TheSwitchIsReal.


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SCMF Musings: No Flippin’ Kidding – Joey Bats on Canadian Cereal Boxes…

General Mills Canada has teamed up with Toronto Blue Jays outfielder, José Bautista, for a cereal promotion tied to his iconic bat flip from last year’s MLB playoffs…

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SCMF Musings: Klay Sez It’s Da Yoda Socks…

The Golden State Warriors’ Klay Thompson had as amazing Game 6 and let reporters in on his secret — The Force was with him via da socks.


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AWSI: Dancing Police – The Challenge Goes Viral…

The Running Man challenge has been embraced by police departments from New Zealand, to NYC, to Detroit and LA and beyond.

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AWSI: Bobblehead Jinx or ‘Coinci-jinx’ ??

An injury thwarts a gold glove outfielder from playing on his bobblehead day. Famous golfer finds the going rough during his bobblehead events. What gives?